Each year, Label Networks includes “Cred Reports” with our data analysis which provides additional qualitative research to give insight into leading-edge trends that are popular or gaining popularity in each country or specific city. The Cred Reports are written by Label Networks in-field researchers and reporters as well as top young people who can see the state of trends within their country or city from a broad and insider perspective. These Cred Reports provide a unique addition to the quantitative data results and Macro Trend Editorial Summaries in our overall country studies. In this week’s story, we take a look at the Fashion and Accessory section of the London Cred Report for this season.
Fashion Trends: Name the top fashion trends that you think are “in” right now and/or are the leading-edge styles and why:
Smart winter coats with ties round the waist are in many of the shops, keeping with the ‘tailored’ look
Bright colours are really fashionable now, as we come into the new autumn fashions
Ankle boots are really fashionable amongst young women now as they are a good way to move from the summer to autumn wardrobe and are easy to wear, but elegant
High-waisted jeans and flares are coming back into fashion after the skinny-leg and hipster jeans have been popular for so long.
High-waisted pencil skirts are also making a comeback
Outfits full of contrasts
Fluo colors, because rave culture is back plus white and black
Large shoulders, long T-shirts or shirts, asymmetrical shapes, from the ’80s
Super cheap items but customizable to make them smart is super chic but personalized and shows creativity, so it’s cool
For in the office: all black, purple, electric blue, yellow accessories, in ’80s and ’00s style, i.e. high-waisted large trousers or knee tight skirts with thigh shirts or jumpers and original accessories (these are considered most important even more so than the clothes to show one’s personality). Also belted coats and jackets.
For the weekend: black or grey denim tight trousers or miniskirt and colourful sweaters – black or white military jackets or grey parkas
Dark or clear leather flat/low heels shoes for the office and colourfulkeds/sugar/rocketdog/victoria/office shoes for the weekend
Ladylike dresses for parties: bright colours for the day silver and white for the night; high heels shoes with large platform and heels
Laces in the day and the night when appropriate
B) Accessory trends that are in right now and moving into the next season:
Big chunky bangles
Brightly coloured nail varnish
Necklaces made-up of many bits and that lay flat to the chest are still popular after the summer trends.
Long earrings are fashionable
Alice bands are becoming quite big too, so that people can get the ’60s bouffant look
Very small bags or very large ones, for men also
Scarves and foulard, any material and colour, possibly in contrast with the outfit
Colourful Reeboks or Nikes or cheap canvas office shoes, mostly white but also in other colours now
Pointed leather shoes
Glittering make up for both women and men
Big necklaces, silver, gold, wood, or white, black, bright colours in plastic
Big bracelets, same materials/colors as necklaces (but not to be worn together with necklaces, only as an alternative)
Bags: cheap charity shop types or very expensive ones, but everyday something different
Shades: bigger and bigger
Boots: long or more often, short, colourful or black/brown/white
For more information about the London Cred Report including top trends in Activities, Electronics Communication, and other Lifestyle Patterns among Youth Culture, email firstname.lastname@example.org; (323) 630-4000.