So far, limited information is available, but word leaked from the Quiksilver’s Huntington Beach headquarters yesterday, according to Transworld Business, is that it was another grim day for action sports. According to latest news, Quiksilver has cut Quiksilver Women’s, Quiksilver Girls, and DC has cut DC Women’s. In addition, the surf team from Quiksilver has […]
Designer headphones are among a growing subculture in youth culture in terms of choosing key accessories, not only for functionality for listening to music, but as personal statements of individual style. The category has become so important to connecting with youth culture, that key streetwear brands, including denim, and various trade shows often offer designer […]
The Metropolitan Museum of Art is warming up to feature an exhibition that showcases how music has inspired design in the show called PUNK: Chaos To Couture. While we’ve often noted that many fashion trends come from music and artists, it’s nice to see the recognition coming from the land of couture, including co-chair Anna […]
There’s been a lot of buzz around Vans lately, first with their announcement that they are stepping in as the title sponsor of the U.S. Open of Surf in Huntington Beach, CA this summer, replacing the role that Nike and Hurley held onto for several years, and now their recent collaboration with Metallica, topped by […]
Last December, we examined the rise of online trade shows and the growing shift in patterns to a new format and schedule in fashion that were greatly impacting the industry. This growing number of online trade shows was a strong indication that even though the fashion industry tends to be slow when it comes to […]
Favorite athlete picks by youth culture today may shake-up perceived notions of valuable sponsorships, not to mention what sports and lifestyles 13-25-year-olds now associate with and how this impacts the businesses surrounding sporting industries, entertainment, and more. In this Future Consumers Report, we focus on fresh data from our upcoming Spring Youth Culture Study 2013 […]
Fast-fashion giant H&M is on a tear early this year, first with their financial reports indicating strong sales in Q4 up 9%, and big plans for expanding stores in China and the U.S. H&M has also completed a mobile-adapted H&M shop online which was launched in H&M’s 8 existing online markets in January 2013. According […]
American Apparel remains a leader when it comes to youth culture preferences and as it continues to move into various style categories beyond its roots of T-shirts and first layer pieces, consumers are moving along right with the brand. On February 7, 2013, the vertically integrated brand based in downtown Los Angeles reported a comparable […]
Kickstarter has changed the game in fundraising but not just for artists with special projects. Kickstarter is a disruptive concept that rallies people together and bysteps the usual protocol of traditional business fundraising altogether. Since Kickstarter’s launch in 2009, 900,000 people pledged support for indie filmmakers, with more than $100 million pledged to features, documentaries, […]
While Skateboarder Magazine, owned by GrindMedia, touted its new and improved online version with more videos, photos, and features than ever before, the bad news that subscribers received in a letter with their Feb/March 2013 issue was that the print version would no longer be available. Subscribers of the print issues were offered the option […]