Data-acquisition is rounding-up for Label Networks’ Summer Youth Culture Study covering latest trends in the Digital Lifestyle, Sponsorship, Advertising, and Lifestyle Influences in Spending, Fashion, Music and More. In this story, we take a look at some of the most significant shifts in preferences in advertising among 13-25-year-olds across the United States. Results will move […]
H&M, the fast-fashion retailer borne in Sweden, is known for their innovative collaborations with top fashion designers. Their global stores are quickly becoming legendary for outshining even some of the best boutiques and have fast grown as a new favorite store among youth culture as seen in our Youth Culture Studies. One reason is their […]
Surfers were stoked that the Volcom Fiji Pro was back in the line-up of elite ASP surf events for 2012. Last week, at the massive surf location called Cloubreak in Tavarua, top surfers battled it out in one of the most intense swells of the surfing season. Barrel after barrel, pro surfers defied the […]
The NRDC and big wave surfer Laird Hamilton have collaborated on an effective campaign leading up to the Rio+20 Earth Summit June 22, 2012 to stop repairable ocean damage. This is an ongoing campaign, which started with the Peace Paddle, which took place earlier this year in Malibu, setting the Guinness Book of World Records […]
Banksy’s been busy as illustrated through his latest releases on his website, illustrating the irony of art and communication. From the ballerina on a strong on the back of a picture, to font fatalities, it’s always fun and actually rather important to see what this notorious artist is up to. From advertisers, marketers, to filmmakers, […]
Under pressure from headquarters in Sweden, WeSC signed a U.S. licensing deal with Oved Apparel Corporation, which licenses Modern Culture, PRPS, Company 81, among others. According to CEO Greger Hagelin, “We have in recent years made significant investments in the brand in the U.S. market without success capitalizing on the value built up. Our U.S. […]
The effects of the economy have taken a particularly hard toll for European fashion trade shows and brands, but at the same time, with such challenges, redefined new markets and opportunities have risen that may not have been available before. First, Flip, a new trade show for action sports, urban, and streetwear, created by Moda, […]
On May 24, 2012, the International Olympic Committee (IOC) and the United States Olympic Committee (USOC) announced the signing of a new revenue-sharing agreement that will govern the financial relationship between the two parties for two decades, beginning in 2020. While it may seem like an interesting arrangement, it’s apparent that the IOC is in […]
Good luck with this idea, IOC. Recent announcements from the International Olympic Committee to try and limit athlete usage of Facebook and Twitter during the upcoming London Games so as not to impose on sponsors and media coverage rights will be about as challenging as running the 100 meter dash in 9 seconds flat. While […]
Abercrombie & Fitch reported unaudited results which reflected net income of $3.0 million for the thirteen weeks ended April 28, 2012, compared to net income of $25.1 million for the thirteen weeks ended April 30, 2011. Mike Jeffries, Chief Executive Officer and Chairman of the Board of Abercrombie & Fitch Co., said: “While we are […]