When a niche brand gets a big investor, significant changes often happen.
Billabong’s Deisgn for Humanity Event Brings Music, Sports, and Cause-Related Fundraising Together Topped-off with an Epic, 70’s Inspired Beach Culture Runway Fashion Show
Fast becoming a must-see event at the NY Street backlot at Paramount Studios in Hollywood, scores of industry players, fashionistas, musicians, and athletes gathered for a good cause.
E3 Expo Highlights New Video Games, Enhanced Platforms, Into the Pixel Art Show, and History Museum
Video Gaming’s largest Expo attracted scores of industry players and fans, packing the halls of the LA Convention Center to be first to demo latest releases.
Pro Surfer Andy Iron’s Autopsy Results Reveal Death Due to Heart Attack and Drugs
The delayed results of the untimely death of Andy Irons have raised considerable concern in the surfing industry. Now, different autopsies reveal a dark kept secret in the world of pro surfing.
VF Corp, Owners of Vans, The North Face, Wrangler, Just Added Timberland to Roster in a $2 Billion Deal
Crossover between outdoor and action sports just got tighter as VF acquires Timberland and Smartwool.
Gatorade Continues Its BMX Support and Launches the All Day Session-3-Part Video Series Featuring Nigel Sylvester -First Stop, Miami
Seeing the streets of different cities through the eyes and skills of top BMX riders give a fresh perspective on the landscape and the sport.
Life in an iCloud -Technology Moving at the Speed of Real-Time
Apple CEO Steve Jobs took the stage today at WWDC and announced a new cloud-based service that does a multiple of things, including changing the music industry.
Art X Advertising with Commercial Break -Video Intervention at 54th Venice Biennale
Great example of art and advertising crossing boundaries, but the collaborators themselves are quite unique–POST iPad Magazine, Garage from Moscow, Neville Wakefield.
X Games Axes Women’s Vert Skateboarding for Summer Game-Ripple Effects of Disappoint Grows
X Games boosts its moto events, but axes one of the few events left for women competitors, and their best event at that. From Tony Hawk to Lyn-Z Adams, girl shredders to supporters around the world -people are pissed.
Art of Posters In Spreading the Message -Street Artist JR Opens InsideOut Photo Booth at Pompidou
The medium of posters continues to be a strong canvas for spreading messages among youth culture, and Parisian street artist taps into this culture on a global scale.