JR’s latest creation for the New York City Ballet.

The ultimate crossover of cultures is about to take place as TED Prize winner and Parisian street artist JR collaborates with the New York City Ballet in an Art Series that brings the attention of ballet to an entirely new audience.

The New York City Ballet undoubtedly got a boost from the movie “Black Swan” several years ago, but as most ballets go, a younger demographic and/or audience with limited funds often did not visit Lincoln Center to check-out the ballet. The latest collaboration with JR however, not only highlights his Inside Out project, but is an example of how street art can bring awareness across other artistic cultures.

Exhibiting freely in the streets of the world, Paris-based artist JR catches the attention of people who are not typical museum visitors. His largest project to date, INSIDE OUT, was born in 2011 when JR won the TED prize and called for the creation of a global art project with the potential to change the world. Transforming messages of personal identity into public works of art, more than 172,000 people have taken part in nearly 8,600 locations around the world.

The creation of JR’s large-scale portrait photographs as public art brings to the New York City Ballet the emerging collaborative concept to Lincoln Center. Here, JR will create a large-scale art installation, in collaboration with the dancers of the Company, for their 2014 Art Series.

JR will share  his Art Series installation during three special performance evenings — January 23, February 7, 13 — when every seat in the house is available for $29. On these evenings, every audience member will receive a takeaway created specifically for this event.
Performances will go on sale to the public on January 6th.

Check-out this inspirations video introducing the project here.

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