Socks have made a strong resurgence among youth culture fashion in the past 3 years, making them one of the key new accessories of the new teen generation. From striped knee-highs to tie-dye motifs, and a strong color palette, socks are now as easily worn with cowboy boots and ankle boots as with sneakers or paired with dresses.
One of the leaders in this space is Stance. After raising $50 million in March from Kleiner Perkins Caufield & Byers and August Capital, they’ve been on a roll towards building out their executive team.
Last week, Stance announced a new position, Executive Vice President of Global Ecommerce and hired former Lululemon Senior Vice President of Retail, Paul Zaengle. Stance is keen to push forward aggressively in the online space, which a we’ve reported in our 15th Annual Spring Youth Culture Study 2015, is a vital move for anyone hoping to capture today’s youth buyers.
Their site has changed since April, but according to Zaengle, “Right now, we’re really just scratching the surface in what we can do in the digital space.” Over the next few months, Stance will introduce more in the ecommerce world.
Stance has also revealed it’s moving in the direction of additional fashion categories. Next-up is underwear.