Sneakerness Zurich convention just wrapped up with massive attendance viewing every type of leading-edge sneaker style on display to the insatiable sneakerhead audience. In its 3rd annual convention, it’s clear that Sneakerness is a growing force in the world of footwear, but also that sneaker culture is a strong marketplace within youth culture, and now, […]
Sneakerness Europe Goes Off—Proves Sneaker Culture Is Alive and Well among Youth Culture
Girls Got Kicks—And What’s Up with the Sneaker Freaker Female Marketplace
Our data doesn’t lie yet no matter how many times we’ve pointed out the sneaker market potential of females in youth culture, more than once we’ve heard brand managers and marketing execs state they’re “just not targeting there.” “There” being females into sneaks. Even brands that rank higher among females as a preferred footwear brand […]
Beijing Fixies Part of New Creative for China Originals Featuring Unique Collaborations with Growing Scene of Urban Cyclists
The Beijing Fixies for the China Originals campaign. Photos by Ka Xiaoxi. The recent launch of China Originals with the creative team from NeoChaEdge has brought attention to the growing scene of fixed bike culture, and urban cycling in general. Not only is this subculture defining new lifestyle territory in the United States and Europe, […]
Li-Ning from China Goes Head-to-Head with Nike and Adidas Via Ecommerce in America—How This Effects Sneaker Culture
Li-Ning dives into the American marketplace yet again. This time via ecommerce and Facebook.In our China Youth Culture Studies, the sportswear brand Li-Ning continues to crawl up the ranks as a top preferred brand among 15-25-year-olds. Interestingly however, in the United States (and elsewhere), it’s one of the biggest global brands that nobody really knows. […]
Retail Round-Up: Versace X H&M Debuts to Huge Crowds, Now Onto Marni; American Apparel President Resigns; Adidas, Nike, H&M, Puma, and Others Launch Zero Discharge 2020
H&M and their last masstige collaboration with Versace sent crowds into a frenzy for the limited-edition items.Just as the fast fashion highstreet giant H&M debuted their designer collaboration with Versace to huge fanfare and crowds at most stores as the limited-edition collection went on sale a few weeks ago, today they announced their next collab: […]
Sneaker Report 2011 -Label Networks’ Analysis on Top Styles, Colors, and Reasons Why Certain Brands Now Resonate with Youth Culture More Than Others
Three distinct movements among a new generation of consumers are changing the course of footwear trends, particularly sneakers. Here’s what’s going on.
Agenda Trade Show Huntington Beach Brings the Action Sports Fashion Tribes Together with Streetwear for an Ultimate Blend of Styles
New finds at Agenda, plus a mix of classic older brands showcasing edgy-retro styles made for a unique mix that stoked buyers and attendees.
Project New York Brings Creativity, Commerce, Contemporary Fashion and the Art of Craftsmanship”To-Gether”
New initiatives including Made by Project featuring 11 artisanal brands making items on-site adds the nod to craftsmanship within the evolution of this show.
Adidas’ Upcoming 10-Year Anniversary with Y-3 Designer Yohji Yamamoto Features Rare Documentary on the Shy Designer and His Inspiration
Adidas keeps Yamamoto on a pedestal, creating only the high-end collection Y-3. Strategically, it makes sense. In new short documentary, Yohji reveals his inspiration.