Two decades ago, a small group of young women, leaders in the snowboarding industry, including Label Networks’ Senior Vice President, Kathleen Gasperini, turned the tragic loss of a friend to breast cancer into a positive new movement called Boarding for Breast Cancer (B4BC). Launching with huge snowboarding and music festivals, the events attracted girls and guys […]
X Games Debuts in Austin, Large Crowds, Mega Sponsor Activation, Bad Religion, Kanye, and High Action Sports Drama
The X Games’ new home in Austin, TX from June 5-8, 2014, was a major success. Not only did the city of Austin greet the action sports athletes, fans, and sponsors with enthusiasm, but the new format for the games including music stages and performances from the Flaming Lips, Bad Religion, Mac Miller, and Kanye […]
ESPN Ends International X Games–Keeps Just USA Events
It’s the end of the international versions of the ESPN X Games. Today, ESPN released a statement about why they are no longer hosting X Games outside of the United States: ESPN today announced it will not continue with X Games events in Barcelona, Munich, Foz do Iguaçu, Brazil and Tignes, France. We are proud […]
X Games Wraps with Shaun White Capturing First 6-Peat in Snowboard History, Kelly Clark 3-Peats, and Record Attendance in Aspen
X Games Aspen 2013 made history with the largest 4-day crowd attendance ever with 115,000 people including a record-breaking 47,200 on Saturday alone at Buttermilk Mountain in Aspen, CO, January 26, 2013. While the X Games continues to be known as the “alternative Olympics” it also has some interesting snow sports in its competition line-up […]
Shaun White Grabs 5th Gold in SuperPipe at X Games with Perfect 100 Score Stomping a Back-to-Back Double McTwist 1260
The 11th Winter X Games came to a close on January 29, 2012 in Aspen, Colorado to huge fanfare as the top pro snowboarders in the world competed in the SuperPipe to a dramatic finish. Earlier during the Games, Olympic gold medalist Kelly Clark stomped the competition winning her 2nd gold in SuperPipe with an […]
Winter X Games 15 Sets Records; Shaun White Captures 4th Gold, Kelly Clark Stomps 1080 for Gold, and Torstein Horgmo Launching a Triple Corkscrew for Gold
The X Games, a.k.a. the youth culture’s Alternative Olympics, set records all over the place, with 114,200 in attendance at Aspen, CO, record-breaking athletic feats, new event debuts, and heroes.
X Games Re-Cap: Athletes to Watch for Upcoming Olympics, Fresh New Sports, and Hot New Heroes (and Sponsorship Opportunities)
Here’s why the ESPN Winter X Games in Aspen are considered the Alternative Winter Olympics and in many cases, better, as new sports are tested and new heroes created with a completely different vibe.