Shaun White has dominated many snowboarding events, from winning the Austrian-based Air & Style in 2003 and 2004, to winning a series of gold medals in the X Games, and twice in halfpipe at the Olympics. It makes sense that the next phase of his career might include actually owning an event that he’s won. […]
Shaun White Buys Majority Stake in Air & Style—Plans to Bring the Big Air Event to the U.S.
Beijing Fixies Part of New Creative for China Originals Featuring Unique Collaborations with Growing Scene of Urban Cyclists
The Beijing Fixies for the China Originals campaign. Photos by Ka Xiaoxi. The recent launch of China Originals with the creative team from NeoChaEdge has brought attention to the growing scene of fixed bike culture, and urban cycling in general. Not only is this subculture defining new lifestyle territory in the United States and Europe, […]
China Denim Market -Surprises in Top Brands, Buying Power, Spending among Youth Market
In Label Networks’ 3rd annual China Youth Culture Study covering 15-30-year-olds across Beijing, Shanghai, and Guangzhou, despite the global economic downturn, there are new markets with great possibilities for fashion brands, particularly denim.
Is India the New Market for Fashion Retailers? Zara from Spain, Thinks So
Seeking new markets in a global recession has become a popular trend among fashion retailers and it seems fast-fashion retailers are one step ahead of the curve.
China Youth Culture Online Shopping Habits: Fresh Data on Patterns Traits in Youth Culture Across Beijing, Guangzhou, Shanghai Reflect Demographic Differences Opportunities Among World’s Largest Consumer Marketplace
In honor of Chinese New Year, this week Label Networks takes a look at many important characteristics and preferences among 15-25-year-olds in China, particularly among the middle-to-upper class across Beijing, Guangzhou, and Shanghai, based on fresh results from our 3rd annual China Youth Culture Study 2008. Overall, when compared with our other Global Youth Culture Studies, including Europe, Japan, and North America, the changes from China past studies have been the most significant, indicating that China is the marketplace undergoing the greatest changes across the board.
China’s Blogging Culture: Label Networks’ New Data Reveals Significance of Blogs among 15-25-year-olds in Shanghai, Beijing, and Guangzhou
Blogging has impacted North American and European youth culture tremendously in the past 5 years, but where it’s really making a new impact is among the millions of young people in Asia -especially in Tokyo, Seoul, Singapore, and China’s most vibrant cities of Shanghai, Beijing, and Guangzhou. In this story, Part 2 of online patterns across China
China Leads Trends in Producing Super Cool-Looking Credit Cards with Mini-Me Versions, Scented, Hello Kitty, Pepsi Graphics to Entice Young Shoppers
In the U.S., choosing the graphics for one’s credit card is about as boring as choosing the graphics for our checks or post office stamps. There really aren’t that many options to choose from, and perhaps because of that, we don’t always care just as long as the card as a low APR rate.
Sneaker Kingpins Nike and Adidas Go Head-to-Head Creating New Footwear Designs for the Olympics Sure to Impact Sneak-Freak Culture; Plus Latest IOC Moves to Attract”Teens” in Another Ill-fated (and Named) Campaign
Things are heating up for the Beijing Olympics next month, including the launch of some 53 different sneaker designs from the titans of footwear, plus an update on how the IOC missed the youth culture boat again.