Tag: brands

Agenda Fashion Trade Show Indicates Strong Showing of New Brands on the Action Sports Horizon and Crossover from a Variety of Influential Lifestyles

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Story and Photos by Kathleen Gasperini and Tom Wallace Agenda trade show, once known as the bastion of underground that usurped ASR back in the day, has been a fully-fledged fashion trade show in its own right now for years, but if ever there was a time that announced this, it was January 5-6, 2012 […]

The Power of T-shirts in Youth Culture Markets, from Branding to Retail to Creating Entire Movements for Change -Label Networks Takes an In-Depth at the New Landscape, Trends, and Fresh Data

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T-shirts have never been more important in youth culture fashion, often creating entire brands through cool messages and graphics. Moving into plans for 2012, here’s a recap of where things stand

Vans Warped Tour Kick-off Reveals Summer Headliners, Paramore, 3OH!3, Devil Wears Prada, Plus Engaging Sponsorship Initiatives, Eco-Sustainability, and More

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The most renowned music tour in the world for youth culture, founder Kevin Lyman with Steve Van Doren announced great plans for the Vans Warped Tour this summer.

Outdoor Retailer Trade Show Proves Crossover Potential with Action Sports, Technical and Heritage Fashion Trends, Footwear, Accessories

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All eyes were on the OR Winter Trade Show as the outdoor industry continues to evolve, bringing with it some new crossover categories, exhibitors, designers, and ideas.

Project Trade Show Review: The Irony of New Heritage, Re-make of Prep, 50’s Denim, and How Americana Has Gone Global

Known as one of America’s best denim lifestyle trade shows, Project attracted best in the industry, with several new brand surprises and old brand reinventions.