Story and Photos by Kathleen Gasperini and Tom Wallace The Agenda Trade Show in Long Beach, CA, January 5-6, 2015, featured inspiring designs, brisk business, and a coming together of the best in action sports-inspired and streetwear fashion, footwear, accessories, and wearable technology. With an industrial theme made of a mix of barrels, pallets, and […]
Coca-Cola’s Core Marketing Crossovers: New Glass Partnership Introduced at Colette, Paris, Plus Collabs With Human Made X Nigo X Beams and New Era, Again
Coca-Cola is no stranger to marketing tactics utilizing core streetwear brands, retailers, and events to pump-up their cred-factor to a global youth culture that has far more choices in beverages than ever before, but their latest moves illustrate an even stronger push into niche markets. First, Coca-Cola is a part of a live event to […]
Agenda Trade Show NYC Brings Streetwear and Action Sports-Inspired Apparel and Footwear Together Into a Vibrant Gathering of Business and Networking
One of the busiest shows during men’s fashion trade show week in NYC, Agenda’s 3-floored event proved this genre is still in high demand.
London’s Tweed Run Takes Cycling and Genteel Fashion to New Heights
Hundreds of people biked through the streets of London last weekend in an event that’s grown popular for its mix of transportation and attire.
Urban Cycling and How Fixies Are Transforming the Cult of Transportation Into a Lifestyle
Looking at our own %u2018hood in downtown LA and the upcoming Bicycle Film Festival as it rolls through town, we trace the trends of urban transport and growth of an important new sporting lifestyle through urban cycling.
Underground Trends About to Pop -Secrets By Core Fashionistas Revealed in our Quick Round-up from Trade Show Sightings
One of the best things about fashion trade shows are the gems of upcoming trends you can discover from the people who attend. Here are 5 you should know about.
Leroy Jenkin’s Continues to Push Trends in New Directions for Progressive Street Fashion with a Mix-up of Woven Shirts, Collegiate-Inspired Jackets, Fitted Caps in Florals Resulting in a Unique Sports Art-Inspired Collection
Ron Upperman from Leroy Jenkins is an inspirational person in progressive street fashion because he comes from a unique crossover background of educational training in animation and fine arts, as well as sports. As an athlete playing baseball all the way through college, not to mention playing basketball and football, his influences, along with his partner, have resulted in making their fashion brand Leroy Jenkins, a stand-out when it comes to overall results.