Surfing’s global elite collaborate to explore the challenges of sustainability in the surfing world in a new book from San Diego State University’s Center for Surf Research. The greatest challenges to sustainability in the surfing world have been laid bare in a new book featuring contributions from the industry’s global elite. Sustainable Stoke – Transitions […]
On Sunday, September 21, 2014, many of us at Label Networks participated in the People’s Climate March in New York City in support of bringing attention to issues surrounding global climate change. It was an amazing experience beyond anyone’s expectations as we suddenly realized that we were in the midst of making history as part […]
In the latest leading-edge initiative from Patagonia, Yvon Chouinard, the founder of Patagonia, has announced a new initiative called “$20 Million & Change.” The idea is to provide inspiration and resources to start-up brands towards achieving a positive benefit to the environment. Here’s the information and contacts, in a letter format from Mr. Chouinard, […]
We’re pleased to announce that Label Networks has been asked to present at Outdoor Retailer Winter Market on January 24, 2013 in Salt Lake City, UT. During each bi-annual trade show, the Outdoor Industry Association (OIA) offers a series of seminars at Outdoor Retailer aimed at enriching the experience of exhibitors, brands, media, and industry […]
Label Networks releases new youth culture study, September 12, 2012—Los Angeles, CA While today’s youth culture of 13-25-year-olds is undoubtedly the most tech-savvy generation in the world, they also represent a new generation of hope that grew-up with recycling and a broader awareness about the environment, global warming, nuclear threats, and humanitarian issues affecting their […]
Eco-friendly solutions that are working in action sports. Now for snowboarding and skiing.
Taking a look at what youth markets are most effected by in their daily lives, from lack of jobs, to gas prices, to teen suicide, provides new understanding and ways to connect to a new generation.
When asked “Which best describes how you feel about the Untied States in terms of environment?” among 13-25-year-olds across more than 5,000 people from a representative sampling within our second annual Humanitarian Youth Culture Profile Report, one of the most interesting results is by age demographics:
Each year, Label Networks asks a series of questions to a representative sample of thousands of young people ages 13-25 about their perceptions, influences, and concerns as it pertains to humanitarian issues, green marketing, the environment, “green” sponsorship effectiveness, volunteerism, among other similar topics.
Since September 11, 2001, Label Networks has been tracking youth culture markets of 13-25-year-olds across North America (and later, Europe, Japan, and China) about top future concerns to get a sense of the mindframe of the marketplace. Released today in our Fall Study 2008, results reveal the greatest changes in 7 years, indicating a cultural shift under way.