Tag: freaker

Sneakerboy, the Luxury Sneaker-Freaker Buyer, and Fresh Concepts in Retail

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While Nike tends to still hold fast to the notion that sneakers are not fashion, but are first and foremost about high-tech function, niche brands with a nod towards fashion have plowed their way into the cool aesthetics of a new culture of sneaker-heads. Not that Nike’s not on the leading-edge of sneaker style, because […]

Sneakerness Europe Goes Off—Proves Sneaker Culture Is Alive and Well among Youth Culture

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Sneakerness Zurich convention just wrapped up with massive attendance viewing every type of leading-edge sneaker style on display to the insatiable sneakerhead audience.  In its 3rd annual convention, it’s clear that Sneakerness is a growing force in the world of footwear, but also that sneaker culture is a strong marketplace within youth culture, and now, […]

Girls Got Kicks—And What’s Up with the Sneaker Freaker Female Marketplace

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Our data doesn’t lie yet no matter how many times we’ve pointed out the sneaker market potential of females in youth culture, more than once we’ve heard brand managers and marketing execs state they’re “just not targeting there.” “There” being females into sneaks. Even brands that rank higher among females as a preferred footwear brand […]

%u201CWhat is your favorite brand of footwear?” plus Changes in Spending on Footwear and Sneaker Culture Trend-Fresh Data

Label Networks’ Spring Youth Culture Study 2009 drops today, and in it, top footwear and sneaker culture trends. Here’s a sneak-peak.

Sneak Peak at Sneaker Culture Trends from Label Networks’ Capacity-Crowd Presentation at MAGIC Provides Insight on Why the Marketplace Continues to Rock Fashion

Coming off the trade shows last week including MAGIC, Project, Pool, and United, Label Networks has decided to provide subscribers insight into some of the highlights from our presentation which took place on February 13 and 14th to maximum-capacity crowds.

Footwear Photo Report Part 1: Trends Resulting from How Youth Culture is Wearing Shoes Indicate Which Brands Work Best for New Styles on Fashionable Feet

It’s not just the brands preferred but how the target demographic wears various styles that have made this footwear photo report uniquely special and indicative of what brands work best in the future.

Footwear Photo Report Part 2: Sneaker Ballerina Flats, Gladiator Sandals, and New Twists on Skate Shoes Among Top Young Women Styles

In part 2 of our street report, we take a look at the top styles young women are wearing across the country and how color, materials, and patterns have taken on a key roll in fashionable footwear among young women.

Sneaker Kingpins Nike and Adidas Go Head-to-Head Creating New Footwear Designs for the Olympics Sure to Impact Sneak-Freak Culture; Plus Latest IOC Moves to Attract”Teens” in Another Ill-fated (and Named) Campaign

Things are heating up for the Beijing Olympics next month, including the launch of some 53 different sneaker designs from the titans of footwear, plus an update on how the IOC missed the youth culture boat again.