When sports have a ripple effect above and beyond the competition scene, it’s always a good story. In this case, it’s also helping the children of the most hard hit area of the tsunami in Japan. Iconic surfer Rob Machado has traveled the world for more than half his life. And during that time, he’s […]
JR’s Inside Out and Wrinkles of the City programs, of which won him a TED award two years ago, continues its trek across the world. JR’s work and that of many of his peers in street art are among the growing movement of cultural and social awareness that’s taking place with a new generation of […]
MOCAtv has been producing an amazing series of short films featuring a number of unique artists including a fair number of street artists and the work that they do. Their latest short features Swoon talking about her Swimming Cities of Serenissima and the Konbit Shelter that she and other artists helped build in Bigones-Leogane, Haiti. […]
Heritage brand Sperry Topsider, known as the quintessential prep boating shoe for the upper class, is once again in vogue thanks to the growing movement of Americana and heritage trends. In an interesting shift for the brand, they’ve launched a new artistic and philanthropic marketing campaign called “The Sea Project” which starts with an art […]
Fashion videos and films centered around iconic celebs in latest collections and short YouTube clips showcasing the mood and emotion of a new release are strategic branding methods growing in popularity in fashion. For a generation that watches YouTube more than TV, this is especially important for brands approaching youth culture markets. The latest to […]
Label Networks releases new youth culture study, September 12, 2012—Los Angeles, CA While today’s youth culture of 13-25-year-olds is undoubtedly the most tech-savvy generation in the world, they also represent a new generation of hope that grew-up with recycling and a broader awareness about the environment, global warming, nuclear threats, and humanitarian issues affecting their […]
Coachella Music and Arts Festival is known for its low-key sponsorship. Festival-goers barely know any are even there, which is how the festival promoters want it to be. The ones that do get the coveted sponsorship deal must come up with creative ways of integration. H&M, and their Kiss for a Cause campaign, was one […]
The Vans Warped Tour kick-off March 29, 2012 at the Club Nokia in downtown Los Angeles marked the official call that summer music tour season is about to begin. Coming into its 18th year, it can easily claim the title of the longest running music tour in North America. Kevin Lyman, founder and director of […]
TWLOHA, beloved youth culture non-profit, wins $1 million from Chase.To Write Love On Her Arms (TWOLA) is one of youth culture’s most popular non-profits as it deals with people dealing with depression, cutting, suicide, and addition—aspects that until TWLOHA came into being, were often overlooked within this demographic. On December 12, 2011, presented on a […]
As a follow-up to their very candid remarks on the true state of affairs in Japan, this concept takes this to the next level with a billboard in Times Square.