After years of being highly competitive towards capturing youth to attend their action sports camps, last week Windells Camp and High Cascade Snowboard Camp announced that they will be forming a partnership to deliver premiere year-round Snowboard, Freeski, Skateboard, and BMX camps under the newly formed We Are Camp, LLC. The strategic partnership draws upon […]
Over the past several years, downtown LA’s fashion district has become a hub for a growing number of showrooms and brands, particularly men’s brands, but was often overlooked within the fashion industry. This week, several of the showrooms in the area including The Ntwrk Agency, The FNDTN, The Park, and Flagship got together and decided […]
The European Surf Industry Association has released its latest findings on the size of the global summer boardsports marketplace. Such findings are a good starting point, but it’s important to point out that “size of market” in terms of consumption of hardgoods and corresponding apparel, footwear, and accessories is always a best-guest estimate since putting […]
To accurately quantify size of market requires data of youth that participate vs. those that don’t vs. those interested. Label Networks’ Fall Youth Culture Study includes fresh results for all action sports, plus shifts in programming preferences, viewing patterns, and crossover potential.
This action sport has gone through significant change in the last few years, in particular the last year. Fresh data from Label Networks’ Action Sports Report within the upcoming Fall Youth Culture Study reveals what to expect next.
The recession has taken its toll on many fashion industries, particularly premium denim, however based on in-depth cross-tabs of our youth culture data, certain new markets reveal far more resiliency and growing at targeted price points.