Good luck with this idea, IOC. Recent announcements from the International Olympic Committee to try and limit athlete usage of Facebook and Twitter during the upcoming London Games so as not to impose on sponsors and media coverage rights will be about as challenging as running the 100 meter dash in 9 seconds flat. While […]
The Olympic Games continue to try and engage people, particularly youth culture, through a variety of campaigns that often completely miss the mark, mostly because the sports they profile are rarely on the radar among a new generation. However, we will give them some cred for their latest new social media program called “Show Your […]
Taking sounds of 5 Olympic athletes at sport, Grammy winner Mark Ronson and Katy B are chosen to fuse Olympics with youth. But there are flaws in the masterly planned and expensive campaign.
Shaun White’s new gig with D6 Sports could trigger changes in action sports as he rolls out his own stuff (except for snowboards which Burton is probably stoked about).
The relationship between the IOC, FIS, and snowboarding industry has always been difficult, but it just got worse.
Highlight of X Games 17 comes from a dramatic showdown during Skateboard Vert competition with Pierre-Luc Gagnon, Shaun White, and Bucky Lasek proving why
this sport is a favorite among youth culture.
International Olympic Committee continues its attempt to attract youth culture with recent additions of new sports that are more relevant to today’s audiences.
While the question continues to rage on, “what is action sports these days?” the X Games continues its global domination.
The X Games, a.k.a. the youth culture’s Alternative Olympics, set records all over the place, with 114,200 in attendance at Aspen, CO, record-breaking athletic feats, new event debuts, and heroes.
![Snowboarding_size_200[1]](http://www.labelnetworks.com/wp-content/uploads/2010/10/Snowboarding_size_2001.jpg)
Fresh data from our Fall Youth Culture Study 2010, combined with forecasts from previous Label Networks’ data provides insight into how this industry is taking shape and where market potential lies.