Tag: Olympics

UN Secretary-General X International Olympic Committee Move Forward Regarding South Sudanese and Central African Republic Youth Athletes Support, and Identifying Youth Athletes in Refugee Camps

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Sports utilized as a movement for peace, especially within emerging countries and areas with huge youth populations within refugee camps, has been has gotten another boost by the joint collaboration from the International Olympic Committee and the United Nations. International Olympic Committee (IOC) President Thomas Bach and United Nations (UN) Secretary-General Ban Ki-moon met again, […]

Olympics X United Nations: Sign Historic Deal to Use Sports as Catalyst for Peace, Better World for Youth Culture, Environmental Sustainability

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Sports have always been a gateway to better communication and international relations, and now, the International Olympic Committee (IOC), has announced an historic deal with the United Nations signed by IOC President Thomas Bach and UN Secretary-General Ban Ki-moon. The agreement underlines that the IOC and the UN “share the same values of contributing to […]

Kelly Clark Wins 7th Burton U.S. Open Halfpipe, Jamie Anderson Wins Slopestyle, Taylor Gold Brings Home Gold at 32nd Burton US Open Snowboarding Championships Presented by MINI

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The world’s best snowboarders came together in Vail, Colorado from March 3-8, 2014, to partake in the longest running, premier snowboarding event, the Burton US Open Snowboarding Championships presented by MINI. Kelly Clark (USA) and Taylor Gold (USA) became 2014 halfpipe champions and went away $45,000 dollars at the 32nd annual Burton US Open Snowboarding […]

Women’s Team USA Olympic Snowboard Team Proves Huge Talent As Kaitlyn Farrington Claim Gold, Kelly Clark Wins Bronze

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The gap in talent between the women’s U.S. snowboarding team at the Sochi Olympics and the rest of the field (other than Torah Bright from Australia) has once again been proven. Today, February 12, 2014, Kaitlyn Farrington won the gold, two-time gold medalist Kelly Clark claimed the bronze, and Hannah Teter came in 4th. Only […]

Olympic Snowboarding Where Style Is Rewarded Brings the Sport Back to Its Roots, Reshaping the Name of the Game, and Thrusting New Riders Into the Spotlight

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By now, the world’s heard that Shaun White did not three-peat his gold medal legacy in the Olympic halfpipe event. And for the first time, the men’s Team USA did not medal in the pipe. But what is going down in snowboarding from the Sochi 2014 Olympics is an illustration of how the sports changing, […]

Shaun White Pulls-out of Slopestyle at Sochi Olympics; Torah Bright Agrees Course Not World-Class

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Just when the International Olympic Committee (IOC) thought they had another event that would attract a younger crowd, not to mention the star-power of two-time gold medalist Shaun White, the Sochi Olympic course for the snowboarding Slopestyle event which is to debut this winter, has been debated as not up to world class standards. Some […]

USA Snowboarding Dreamteam Announced for 2014 Sochi Olympic Games

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On Sunday night, January 19, 2014, after the final Mammoth Grand Prix, a qualifier for snowboarders hoping to make it to the Olympics, the results were in.  The 2014 USA Olympic Snowboard Team which includes Halfpipe and Slopestyle, is an American dreamteam and will be a dominate force to watch during the Olympics in Sochi, […]

Shaun White Buys Majority Stake in Air & Style—Plans to Bring the Big Air Event to the U.S.

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Shaun White has dominated many snowboarding events, from winning the Austrian-based Air & Style in 2003 and 2004, to winning a series of gold medals in the X Games, and twice in halfpipe at the Olympics. It makes sense that the next phase of his career might include actually owning an event that he’s won. […]

Olympics’ Sustainability Movement Means New Requirements for Host Cities, Sports, Sponsors

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On Sunday, November 23, the International Olympic Committee (IOC) held a summit to discuss sports and the environment and the kick-off of the Sochi Games in February, 2014. Two of the key topics centered around bringing young people into sports and the role of sustainability. As we’ve noted before about the Olympics, they are not […]

Women in Sports and the ESPNW Women + Sports Summit—Defining the Market Opportunity

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From October 9-11, 2013, some 275 top influencers and athletes in women’s sports gathered for the 4th annual ESPNW Women + Sports Summit in Dana Point, CA.  The topic of conversation centered around women in sports and also the missed opportunities that women could bring to sports marketing and industry decision-making. In an excellent review […]