Photos by Tom Wallace Last weekend, June 28-July 1, 2012, downtown Los Angeles was transformed into the platform for the X Games, often referred to as the alternative Olympics by action sports fans. Events ranging from skateboarding vert and street, to BMX in the same disciplines, freestyle motoX, and rally car racing make for […]
Crossover industry collaborations continue to increase as the fashion industry struggles with the current economic climate. In yet the latest somewhat perplexing deal is Quiksilver’s collab with the NBA in a multi-year merchandising partnership to create a line of NBA-branded boardshorts. The initial collection this summer features the Los Angeles Lakers, Boston Celtics, Chicago Bulls, […]
Blue Tomato, a well-known European action sports retailer based out of Austria, has been purchased by U.S. based Zumiez today, June 19, 2012 for 59.5 million Euros, with an agreement for an additional 22.1 million Euros contingent on future payments based on performance over the next 3 years. Part of a move to expand into […]
Surfers were stoked that the Volcom Fiji Pro was back in the line-up of elite ASP surf events for 2012. Last week, at the massive surf location called Cloubreak in Tavarua, top surfers battled it out in one of the most intense swells of the surfing season. Barrel after barrel, pro surfers defied the […]
The effects of the economy have taken a particularly hard toll for European fashion trade shows and brands, but at the same time, with such challenges, redefined new markets and opportunities have risen that may not have been available before. First, Flip, a new trade show for action sports, urban, and streetwear, created by Moda, […]
On May 24, 2012, the International Olympic Committee (IOC) and the United States Olympic Committee (USOC) announced the signing of a new revenue-sharing agreement that will govern the financial relationship between the two parties for two decades, beginning in 2020. While it may seem like an interesting arrangement, it’s apparent that the IOC is in […]
Good luck with this idea, IOC. Recent announcements from the International Olympic Committee to try and limit athlete usage of Facebook and Twitter during the upcoming London Games so as not to impose on sponsors and media coverage rights will be about as challenging as running the 100 meter dash in 9 seconds flat. While […]
VF Corp, owners of Wrangler, Vans, The North Face, and Timberland, among others, announced their Q1 Results for 2012 with revenues rising 31%. This is due in large part to the $356 million in revenues from their relatively new Timberland acquisition. Net income overall rose 9% to $219 million from $201 million in the same […]
From old-school wooden Alva, Hobie, Sims, and Tenderfoot skateboard decks, to classic cruiser bikes like the 1965 Flightline, the Venice Surf and Skate Fest was a reminder of where the surfing, skateboarding, and beach cruiser crossover first took place. Retro surfing posters, Beach Boys music, and even classic Zipees roller skates rounded-out a scene that […]
Label Networks’ Spring Study is the most-anticipated Study among subscribers as it reveals new data, analysis, and insight, including images, pull-quotes of future forecasting, and key marketing tips based on where the market is headed and why for 2012-13. Fresh consumer insight from our 12th Annual Spring Youth Culture Study reveals key findings that leave […]