Quiksilver’s sun-drenched fades and gradients on their new collection of board shorts. Story and Photos by Tom Wallace and Kathleen Gasperini Agenda fashion trade show held in Long Beach Convention Center, CA, August 1-2, 2012 has become the ideal platform for a new crossover of styles, brands, and retailers. While many traditional players in action […]
The U.S. Open of Surfing in Huntington Beach, CA July 28-August 5, 2012 has become one the mostly highly regarded surfing competitions, mainly for the thousands of spectators that attend and the huge sponsorship from Nike (Hurley and Converse), and festival-like atmosphere. While the competition is great to watch, the event rarely has the waves […]
Crossover industry collaborations continue to increase as the fashion industry struggles with the current economic climate. In yet the latest somewhat perplexing deal is Quiksilver’s collab with the NBA in a multi-year merchandising partnership to create a line of NBA-branded boardshorts. The initial collection this summer features the Los Angeles Lakers, Boston Celtics, Chicago Bulls, […]
While surf or wave parks are becoming big business in the ongoing boost to get surfing into the Olympics and granting more people access to “waves” to boost the surfing industry as a whole, one of the most exotic artificial wave breaks is in the desert of Abu Dhabi’s Al Ain. This amazing, blue water, […]
The European Surf Industry Association has released its latest findings on the size of the global summer boardsports marketplace. Such findings are a good starting point, but it’s important to point out that “size of market” in terms of consumption of hardgoods and corresponding apparel, footwear, and accessories is always a best-guest estimate since putting […]
The non-profit organization Sustainable Surf, the leader is creating surfboards out of recycled materials and guidelines for green events, has partnered with ASP North America for the 2012 season. This could set new standards for action sports events in general. The goal of the partnership is to provide a useful framework for looking at event […]
Hours after posting the initial story about the potential Billabong takeover, last night came more news as Billabong and Nixon announced the partial sale, or 48.5% of Nixon, to Trilantic Capital Partners (not to be confused with Texas Pacific Group which put in a bid earlier in the morning for Billabong for $766 million). The […]
On the cusp of several changes taking place in the sport of surfing, here’s the latest about the shift in the qualification process for the Association of Surfing Professional’s World Tour for 2012. Announced today, January 24, 2012, the ASP Board of Directors has voted to ratify several refinements to the ASP World Tour and […]
The concept has been in the works for some time so it’s no surprise really that Association of Surfing Professionals (ASP), which has been going through a crisis recently, has initiated an Anti-Doping Policy for their 2012 season. Unlike many other professional sporting events, surfing has never had such a policy, which many in the […]
In the past few years it seems we’ve been writing more and more about the sport of surfing and not necessarily because of its soulful nature and attraction among youth culture, but because of the complex business issues surrounding the industry. Now, hitting mainstream Los Angeles this week, a poignant article by Tibby Rothman was […]