Thanks to the hard work of the Action Sports Alliance, a non-profit that empowers young women in action sports, and the newly formed Women’s Skateboarding Alliance, the first-ever Street League Skateboarding Women’s SLS Nike SB Super Crown World Championship took place in Chicago, IL, last week. It was a huge step in the right direction […]
First-ever Women’s Street League Skateboarding Nike SB Super Crown World Championships Takes Place, Leticia Bufoni Wins $30,000, Raises Profile of Women in Skateboarding
Team USA Outfitted by Ralph Lauren Actually Made in China–Fashion Industry Gets Pissed at the USOC
This time, the ones out of step regarding the Olympics isn’t the International Olympic Committee (IOC) but whoever made the decision about the Team USA apparel from the U.S. Olympic Committee (USOC). While the fashion industry is currently undergoing a strong push towards “Made in the USA” apparel and accessories, and the concept of Americana […]
Women’s Halfpipe Olympic Snowboarding Results Illustrated Big Maneuvers That Inspired the World
Taking a look at women’s snowboarding halfpipe in the Olympics and what this means for the sport based on performances, young women and our global data, and opportunities in the future.
Top On the”Don’t” List for Bad Fashion for 2010 Goes to Burton as They Unveil the Official USA Olympic Uniforms
Taking a prime opportunity to make the USA shine in a sport we created, Burton’s team uniforms take a major fashion step backwards.