Advanstar, owners of fashion trade shows such as Magic and Project, launched their ecommerce trade show version, Shop the Floor back in February, 2013. This allowed vendors and buyers to basically shop the trade show online 30 days before and after the actual event in Las Vegas. Similar to other companies moving to online trade […]
Magic Market Week Partners with Balluun to Provide Year-Round Platform for Ecommerce Version, Shop the Floor
Cool Collabs: Married to the Mob X Burton, Moon Boots Turn 40, Nixon X the Beastie Boys, and More
Collaborations that keep consumers interested are vital to the success of many brands these days. Here are a few worth noting.
H&M Launches Two Powerful Campaigns: Fashion Against Aids and Save the Oceans with WWF
Leaders in many ways, from design to new media marketing campaigns, this fast-fashion giant’s latest two campaigns taps into humanitarian and eco-savvy youth culture. Plus, their latest bikini campaign.
MAGIC, S.L.A.T.E., and Street Fashion Trade Shows Indicate that Urban Has Taken the High Road and Street Contemporary Means More than T-shirts and Sneaks
Label Networks bi-annual review of MAGIC and its sub-shows bring together a dynamic change in fashion, as MAGIC itself split into 2 campuses to further attract its retailer and buyer base.
Action Sports Trade Shows’ Tit-for-Tat as Both ASR and Agenda Add-on or Team-up with a Skate Entity
It seems that everyone wants skateboarding in their trade shows as the battle begins for which show will dominate when it comes to action sports in 2010.
The Dead Weather Takes the World by Storm (and the Rise of Uber Bands)
When Jack White’s The Dead Weather blew through LA, their novelties shop, theater, and Horehound performance set a new bar for pop-up merch and event experiences. Bet on new uber bands to be a part of the music future.
Yarnstorming with Knitted Phone Box Cozies and Spider Webs with Handcrafted Beasts Take Street Graffiti to New Levels
The London troupe called the Yarn Corps makes Knit the City the ultimate DIY statement–one stitch at a time.
Back-to-School Gothic-Lolita-Not Just for Harajuku Girls Anymore
Back-to-school fashion meets with a heavy influence of Goth, Loli, Fairey Kei, J-Rock, Anime this year as J-Pop has officially invaded. (Alice in Wonderland Loli.) Street report on top brands, styles, accessories.
Quiksilver Collab with The Standard Hotel Offers Boardshorts Via Vending Machines
Collaborations with hotels are definitely on the rise as cross-promos inspire new ways of capturing marketshare. The twist here is the Japanese inspiration by offering the limited-edition items via vending machines.
Coachella Valley Music & Arts Festival Brings-Out Fresh Line-Up of Music and Officially Kicks-off Summer 09 Festival Fashion Trends
Highlights from the kick-off of music festival season provides a sneak peak inside entertainment’s best upcoming music and arts performances.