While some brands are just rounding the corner of establishing new media strategies towards capturing today’s youth culture markets, it’s important to look even further ahead of this by incorporating a variety of strategies of where young people are at the most, as well as where they’re shifting to next and why.
The European Surf Industry Association has released its latest findings on the size of the global summer boardsports marketplace. Such findings are a good starting point, but it’s important to point out that “size of market” in terms of consumption of hardgoods and corresponding apparel, footwear, and accessories is always a best-guest estimate since putting […]
In a compelling buy-out of the Collective Brands stable, Wolverine, along with Blum Capital Partners and Golden Gate Capital is buying the Collective Brands’ Performance and Lifestyel Group of brands including Sperry Top-Sider, Saucony, Stride Rite, and Keds for $1.23 billion. This will bring the Wolverine stable of brands, which includes Merrell, Caterpillar, and Hush […]
VF Corp, owners of Wrangler, Vans, The North Face, and Timberland, among others, announced their Q1 Results for 2012 with revenues rising 31%. This is due in large part to the $356 million in revenues from their relatively new Timberland acquisition. Net income overall rose 9% to $219 million from $201 million in the same […]
Label Networks’ Spring Study is the most-anticipated Study among subscribers as it reveals new data, analysis, and insight, including images, pull-quotes of future forecasting, and key marketing tips based on where the market is headed and why for 2012-13. Fresh consumer insight from our 12th Annual Spring Youth Culture Study reveals key findings that leave […]
Fashion is full of ironies especially when it comes to American youth culture fashion movements. In this story, from our Spring Youth Culture Study 2012, we take a look at how this marketplace has changed their preferences for why they buy what they buy and how this is impacting fashion as a whole.
Skateboarding has splintered into a variety of subcultures over the past 10 years and among the most interesting is the development of longboard skateboarding. The resistance to longboard skateboarding among core shops and skaters as a credible genre flies in the face of the fact that it’s popular. In this story, we take a look […]
From the broad spectrum of fashion runway shows to trade shows (even SXSW just announced that Bruce Springsteen is the keynote speaker), “Born in the USA” is a movement gaining moment, but not just in the USA. Done fashionably from Japanese designers showcasing in Nick Wooster’s masterpiece exhibition at Project, to European brands like Two […]
Our data doesn’t lie yet no matter how many times we’ve pointed out the sneaker market potential of females in youth culture, more than once we’ve heard brand managers and marketing execs state they’re “just not targeting there.” “There” being females into sneaks. Even brands that rank higher among females as a preferred footwear brand […]
The Beijing Fixies for the China Originals campaign. Photos by Ka Xiaoxi. The recent launch of China Originals with the creative team from NeoChaEdge has brought attention to the growing scene of fixed bike culture, and urban cycling in general. Not only is this subculture defining new lifestyle territory in the United States and Europe, […]