Bread and Butter Berlin has become one of the top trade shows in the world and often the one that many other trade shows most try to emulate. Their attention to details in terms of transforming their environment, the Berlin-Tempelhof Airport, is nothing short of an architectural wonder at each show. Taking place January 18-20, […]
Bread & Butter Berlin—What to Expect from Europe’s Most Notable Streetwear and Denim Trade Show
Repair It Yourself Sneakers with Reversible Soles—Making Footwear Twice as Durable
The ability to repairs one’s own footwear is a concept that sustainability designers have been toying with for some time. Now, Eugenia Morpurgo, a design grad from Eindhoven, has created sneaker-like shoes that are easily repairable because the soles and uppers can be taken apart without dealing with adhesive glue. The shoes are simple canvas […]
Li-Ning from China Goes Head-to-Head with Nike and Adidas Via Ecommerce in America—How This Effects Sneaker Culture
Li-Ning dives into the American marketplace yet again. This time via ecommerce and Facebook.In our China Youth Culture Studies, the sportswear brand Li-Ning continues to crawl up the ranks as a top preferred brand among 15-25-year-olds. Interestingly however, in the United States (and elsewhere), it’s one of the biggest global brands that nobody really knows. […]
VF Corp Hits Record Financial Results for Third Quarter with Revenues Up 23%
Clearly the acquisition of Timberland was a good thing, plus the Outdoor and Action Sports categories are popping for the conglomerate.
GLM, The Company Behind Surf Expo, Launches New ASR-inspired Trade Show, Launch
Agenda Trade Show NYC Brings Streetwear and Action Sports-Inspired Apparel and Footwear Together Into a Vibrant Gathering of Business and Networking
One of the busiest shows during men’s fashion trade show week in NYC, Agenda’s 3-floored event proved this genre is still in high demand.
Bread and Butter Berlin Kicks-off with a Bang Including Live Concerts, Shopping Nights, New Brand Collaborations, and a Super Show for Select Brands
Known as one of the leading fashion trade shows in the world, Bread and Butter celebrates its 10th anniversary in big style.
Adidas’ Upcoming 10-Year Anniversary with Y-3 Designer Yohji Yamamoto Features Rare Documentary on the Shy Designer and His Inspiration
Adidas keeps Yamamoto on a pedestal, creating only the high-end collection Y-3. Strategically, it makes sense. In new short documentary, Yohji reveals his inspiration.
Parkour and Freerunning on the Rise Among American Youth Culture -California Opens First Dedicated Facility, Tempest Freerunning Academy
The art of getting from one place to another has never been so cool. Here’s another new urban sport on the rise, with a lifestyle borrowed from many, yet completely unique in its mash-up.