Category: Sneakers/Footwear

Bread & Butter Berlin—What to Expect from Europe’s Most Notable Streetwear and Denim Trade Show


Bread and Butter Berlin has become one of the top trade shows in the world and often the one that many other trade shows most try to emulate. Their attention to details in terms of transforming their environment, the Berlin-Tempelhof Airport, is nothing short of an architectural wonder at each show. Taking place January 18-20, […]

Agenda Fashion Trade Show Indicates Strong Showing of New Brands on the Action Sports Horizon and Crossover from a Variety of Influential Lifestyles


Story and Photos by Kathleen Gasperini and Tom Wallace Agenda trade show, once known as the bastion of underground that usurped ASR back in the day, has been a fully-fledged fashion trade show in its own right now for years, but if ever there was a time that announced this, it was January 5-6, 2012 […]

Repair It Yourself Sneakers with Reversible Soles—Making Footwear Twice as Durable


The ability to repairs one’s own footwear is a concept that sustainability designers have been toying with for some time. Now, Eugenia Morpurgo, a design grad from Eindhoven, has created sneaker-like shoes that are easily repairable because the soles and uppers can be taken apart without dealing with adhesive glue. The shoes are simple canvas […]

Li-Ning from China Goes Head-to-Head with Nike and Adidas Via Ecommerce in America—How This Effects Sneaker Culture


Li-Ning dives into the American marketplace yet again. This time via ecommerce and Facebook.In our China Youth Culture Studies, the sportswear brand Li-Ning continues to crawl up the ranks as a top preferred brand among 15-25-year-olds. Interestingly however, in the United States (and elsewhere), it’s one of the biggest global brands that nobody really knows. […]

VF Corp Hits Record Financial Results for Third Quarter with Revenues Up 23%


Clearly the acquisition of Timberland was a good thing, plus the Outdoor and Action Sports categories are popping for the conglomerate.

Adidas’ Upcoming 10-Year Anniversary with Y-3 Designer Yohji Yamamoto Features Rare Documentary on the Shy Designer and His Inspiration


Adidas keeps Yamamoto on a pedestal, creating only the high-end collection Y-3. Strategically, it makes sense. In new short documentary, Yohji reveals his inspiration.

Parkour and Freerunning on the Rise Among American Youth Culture -California Opens First Dedicated Facility, Tempest Freerunning Academy


The art of getting from one place to another has never been so cool. Here’s another new urban sport on the rise, with a lifestyle borrowed from many, yet completely unique in its mash-up.