Category: Snowboarding

New Youth Culture Study Reveals New Lifestyle Directions, Social Network Shifts, Unique Market Trends in Spending, Fashion, Footwear, Music, Communication, Entertainment, Sports

Cover400

We are pleased to announce the release of our 15th Annual Spring Youth Culture Study! Thank you to everyone at Label Networks, as well as our freelancers and field team managers, that helped make this Study one of the best in our history. Here’s more: April 14, 2015, Los Angeles, CA— Fresh consumer insight from […]

Olympics Launches Medal Design Competition for Young Designers for Youth Olympic Games Lillehammer 2016

yogcat200

The International Olympic Committee (IOC) today launched a competition offering fans and young designers the opportunity to make Olympic history by designing the medal for the Lillehammer 2016 Winter Youth Olympic Games. Submissions will be accepted until 1 June 2015 at www.medaldesigncompetition.com In keeping with the IOC’s mission for the Youth Olympic Games to be […]

Burton U.S. Open Highlight the Best Snowboarding Has to Offer, Big Competition, Music Festival, Awareness, and Lifestyle—and Best of All, Equal Prize Money

15_USO_Poster_13x17.indd

By Kathleen Gasperini and Ryley Bane The Burton U.S. Open of Snowboarding is the largest and longest-running snowboarding competition in the world. Last week in Vail, CO, the Open marked its 33rd anniversary and wrapped-up another epic event series with Kelly Clark claiming her 8th U.S. Open title in the Superpipe and Jaime Anderson taking […]

VF Corp Announces Vans Passed the $2 Billion Dollar Mark

WomensLookbook_thumb1_200

VF reported their fourth quarter results for 2014, and outlook for 2015 today, February 13, 2015. Revenues were up 8% to $12.3 billion. The leaders for the corporation were once again The North Face and Vans. The big news however is that Vans passed the $2 billion dollar mark in 2014 to become VF’s second […]

Snow Industries of America Trade Show Reveals That Fresh Trends in Snowboarding and Skiing Apparel and Hardgoods Is Moving Fast In Crossover Directions, Towards Capturing New Consumers

fadewomensjacket200

The annual Snow Industries of America (SIA) trade show in Denver, CO, January 29-30, brought together the industry of snowboarding and skiing, but with an additional boost from outdoor sportswear, athleisure brands, and wearable technology. The lines between industries are forever blurring, and based on demand from a new, DIY youth marketplace, technology is at […]

Outdoor Retailer Trade Show Features Refreshing Themes Including Urban and Modern Outdoorsman, Twists on Heritage, and Fashion Representing a New Kind of Buyer

TheNorthFace200

Story and Photo by Tom Wallace and Kathleen Gasperini Outdoor Retailer at the Salt Lake Palace, UT, is the premiere outdoor trade show in the U.S., which featured 1,036 exhibitors, and an estimated 22,000 attendees over the course of 4 days running from January 20-24, 2015. Key themes this winter included the usual technical outerwear […]

Lack of Women in the Outdoor Industry Isn’t It’s Only Problem, but OIWC and REI Have Partnered To Do Something About It

women_200

There was a lot of talk last week during the Outdoor Retailer Trade Show in Salt Lake City, January 20-24, 2015, regarding just who is the modern outdoors person? From Range magazine’s excellent presentation on the Modern Outdoors Woman, to the New Product TV area interviewing panelists on the Modern Outdoors person in general, to […]

X Games Aspen’s New Queen, and Youngest Ever Gold Medalist Stuns in Snowboarding SuperPipe; Defending Champ in Men’s SuperPipe Rules

GTY_chloe_kim_jt_200

X Games Aspen 2015 wrapped up yesterday, January 25, 2015, with some incredible results. On day 4, the X Games achieved the largest single-day crowd in X Games Winter history with 48,500 fans. The X Games Winter also featured more of a festival-like experience, ramping-up its musical performances throughout the Games and featuring a highlight […]

Agenda Trade Show January 2015 Edition Provides Best Platform for Streetwear and Action Sports, Mix of Heritage and Fresh Twists, Achieving Business and Fun In Unique Style

AgendaHaze_200

Story and Photos by Kathleen Gasperini and Tom Wallace The Agenda Trade Show in Long Beach, CA, January 5-6, 2015, featured inspiring designs, brisk business, and a coming together of the best in action sports-inspired and streetwear fashion, footwear, accessories, and wearable technology. With an industrial theme made of a mix of barrels, pallets, and […]

Teton Gravity Research Gets Strategic Investment from Lonely Planet

ttr200

Action sports media house Teton Gravity Research (TGR) has announced that Lonely Planet has taken a strategic stake in the brand that will allow TGR to expand significantly. The investment comes as TGR has doubled in size in recent years becoming one of the top media houses in the action sports and outdoor industries. Following […]