Ski and snowboard resorts continue to consolidate (just last month, Vail Resorts announced it had purchase Park City), this time with the announcement from Mammoth Mountain Ski Area that is is purchasing Southern California’s Big Bear Mountain and Snow Summit. Here’s more: Mammoth Mountain Ski Area, owner of Mammoth Mountain and June Mountain, announced today […]
Mammoth Resort Buys Big Bear and Snow Summit
Swatch Steps-up Support for Pro Women Surfers; ASP Announces Acquisition of the Billabong XXL Big Wave Awards
Swatch continues it’s expansion to supporting women in surfing with their recent announcement that it will be the title sponsors of this season’s Trestles Women’s Pro. “We’re delighted to further our involvement in surfing to the World Championship level and are really excited about extending the reach of our surfing events to North America,” Marco […]
Surf Round-up: ASP Adds Maui as Final Venue for Women’s 2014 Tour; Activates Double-Hemisphere Big Wave World Tour for Optimal Swell
Women’s surfing just got a boost for 2014 with the announcement from the Association of Surfing Professionals (ASP) that an event in Maui has been added as the final stop on the 2014 ASP Women’s World Championship Tour (WCT). The event will be hosted in the world-famous Honolua Bay from November 24 through December 6, […]
Shaun White Buys Majority Stake in Air & Style—Plans to Bring the Big Air Event to the U.S.
Shaun White has dominated many snowboarding events, from winning the Austrian-based Air & Style in 2003 and 2004, to winning a series of gold medals in the X Games, and twice in halfpipe at the Olympics. It makes sense that the next phase of his career might include actually owning an event that he’s won. […]
Taka Higashino Takes Gold in Moto X Freestyle, Bucky Lasek Makes History with Gold in Skateboard Vert, and Vickie Golden Makes Herstory with Bronze in Moto Whip, Among Other Highlights from the Last X Games in Los Angeles
Photos by Tom Wallace More highlights from the 11th and final X Games in Los Angeles August 1-4, 2013 launched with all eyes on Japanese motocross phenom, Taka Higashino in Moto X Freestyle. For a record 3rd time, Higashino’s unique approach included a Kiss of Death backflip and a Rock Solid backflip in a pair […]
Skateboarding Big Air Off 80-Foot Perches Stokes Fans at X Games 17 -Bob Burnquist Lands the Gold
One of the most exciting events at the X Games, Big Air skateboarding came with its fair share of thrills and chills and top skaters, including newcomer, 14-year-old Mitchie Brusco, threw massive tricks.
Mavericks Gets New Organizer-Surfers and Photogs
The legendary big-wave competition at Half Moon Bay has had its fair share of leadership controversy, but perhaps now, it’s on the right path.
Country Throwdown Tour Mixes Top Country Like Montgomery Gentry and Eric Church with New Artists and Brings-Out the Cowboy in Youth Culture
The first multi-stage country tour’s success with youth culture across North America gives rise to new trends in music, songwriting, fashion, and lifestyles.
Music Tour 2010 Update: Lilith Fair Returns; Vans Warped Posts Tour Dates, Logo; Hot Topic Heads-up Sub City Take Action Tour; Country Throwdown Gains Momentum
Marketing through music is the way to go for brands looking to launch effective grassroots campaigns. Here’s a quick look at what’s going on for 2010 so far.