Nylon co-founders Marvin Scott Jarrett and Jaclynn Jarrett are at it again, creating a targeted media platform, this time for young girls called PopularTV. The media platform includes a series of videos by various people that tap into the YouTube generation of viewers. Hayley Williams from Paramore is a part of the package. Starting on […]
One of the largest media company’s for action sports publications and videos has announced a sweeping redesign of its brand portfolio, and a new name – TEN: The Enthusiast Network. The TEN audience represents the largest concentration of males 18-34 within the automotive and outdoor-adventure markets. “TEN: The Enthusiast Network speaks to who we are, […]
More smart brands today are realizing that the intersection of new media, technology, and storytelling are vital towards reaching future markets. Branding, marketing, and advertising have are all being revolutionized by the art of unique storytelling skills and platforms. The FoST Conference, which stands for Future of StoryTelling, which takes place in NYC October 1-2, […]
Collaborative entertainment is moving fast into the mainstream and with actor, director, writer Joseph Gordon-Levitt’s new show, HitRecord on TV, which premiered the first three episodes at the Sundance Film Festival in Park City, UT, last week, the future of entertainment will never be the same. While Gordon-Levitt is also well-known for his acting in […]
While Skateboarder Magazine, owned by GrindMedia, touted its new and improved online version with more videos, photos, and features than ever before, the bad news that subscribers received in a letter with their Feb/March 2013 issue was that the print version would no longer be available. Subscribers of the print issues were offered the option […]
Street art and artists continue to gain notoriety and cred in both the entertainment world and fashion as indicated by the latest developments including the launch of MOCAtv and their Artists in the Streets series, and ongoing collaborations with top designers such as RETNA’s collab with a new collection from Louis Vuitton. Here’s the scoop. […]
Today’s youth culture is undoubtedly the most tech-savvy generation in the world–the results of growing-up in a constantly connected world. They are also the demographic that’s pushing change in social network patterns such as branching off from Facebook, to presenting new ideas in cell phone feature preferences, new advertising challenges, and unique sponsorship opportunities. Understanding […]
With a series of events and exhibitions, the relatively new space La Gaite Lyrique is bringing global skate culture to the forefront in Europe.
User-generated content continues to change the landscape of entertainment and branding strategies in youth culture. Here’s a round-up of latest innovations.