Photo by Roberta Mitra of Leila Moss in McQ T-shirt
In the latest big-box, fast-fashion retail news, coming on Valentine’s Day through the 15th just in time for NYC Fashion Week, the highly anticipated collaboration with Target and Alexander McQueen will be on preview and purchasable at St. John’s Center at 330 West Street where Target will host a pop-up of the collection which debuts across the nation officially March 4th.
As we reported in November when the collaboration was first announced, masstige between big-box retailers and high-end designers continue to increase as the economy takes its toll. Target’s masstige program called the Target Designer Collaboration with Alexander McQueen called “McQ” is based on his latest muse, the Brit lead singer Leila Moss for the band The Duke Spirit. T-shirts with Leila’s face on it, along with angled, tailored jackets, black, white, and Blondie-esque motifs are a strong aspect of the punk rock collection of McQ. Interestingly; more fast-fashion retailers are getting into the “Hot Topic” game of creating band collaborations or offering music/band merch items as part of their offerings.
The pop-up shop called Target McQ Market will be designed too look like an urban city landscape with chain-linked fences, graffiti, “evoking the gritty ambience of Camden Market and nostalgia of a rock ‘n roll club” according to their latest release. In addition, the Target McQ Market will feature up-and-coming NYC artists who will create pieces using the print fabrics from the new collection.
Photo courtesy of H&M of their organic collection
H&M Goes Green-er
Meanwhile fast-fashion Swedish retailer H&M which is dominating right now, has announced that they will be going greener by increasing their organic cotton usage 50% in their 2009 collections compared with last year which equals an estimated 4,500 tons. The collection features denim-like jackets, dresses, skirts, and T-shirts for women.
In addition, H&M will also be making clothes from recycled polyester and PET bottles. This collection will also include recycled suits for men, shirts, vests, and a variety of accessories.