Brands mix-it up between exhibiting at on-site trade shows or growing movement of online trade shows.

The growing number of online trade shows is a strong indication that even though the fashion industry tends to be slow when it comes to digital and mobile commerce and technology, there are some brands, fans, and industry leaders who get how a new generation of consumers shop and why.

In this profile report, we take an in-depth look at the top online trade shows and how they function, vs. traditional trade shows and what brands are doing to gain traction in an economically challenging marketplace.

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