While it’s fairly clear that Facebook’s IPO took place after the social network already peaked, what most brands ask is which social network platform is taking over next. When it comes to youth culture in the United States, we sought-out the answers to not only where things are shifting but why and which specific demographics are leading the charge, as revealed in our Summer Youth Culture Study 2012—The Digital Lifestyle.

This content is restricted to subscribers only! If you are an existing subscriber, please login.

Existing Users Log In
 Remember Me