Tag: forecasts

New Youth Culture Study Reveals New Lifestyle Directions, Social Network Shifts, Unique Market Trends in Spending, Fashion, Footwear, Music, Communication, Entertainment, Sports

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We are pleased to announce the release of our 15th Annual Spring Youth Culture Study! Thank you to everyone at Label Networks, as well as our freelancers and field team managers, that helped make this Study one of the best in our history. Here’s more: April 14, 2015, Los Angeles, CA— Fresh consumer insight from […]

The State of Snowboarding: Which Demographic Changed the Most and How We Can Grow the Sport Again

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Label Networks is pleased to have provided research information and analysis as a part of the SnowSports Industries of America (SIA) stage one project for the Downhill Consumer Intelligence Project (DCIP). Utilizing our research about what 13-25-year-olds think about various aspects of snowboarding, action sports, downhill skiing, perceptions, attitudes, buying patterns, spending, and the changing […]

New Fall Youth Culture Study Reveals Shifts in Effective Advertising and Sponsorship, Social Networking, Digital Patterns, Plus Trends in Action Sports, Music, Beverages, and Sustainability

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Fresh research and analysis released today from Label Networks’ 14th Fall Youth Culture Study 2014 reveals the massive shifts in effective digital entertainment, communication patterns, advertising, and marketing among 13-25-year-olds across the United States. “With the significant shifts in entertainment preferences, YouTube, TV, social networks, and mobile phone culture, this Study unveils the differences in […]

Macy’s Plays Sustainability Catch-up—Adds More Measures to Become More Eco-Friendly

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When it comes to sustainability, it’s no longer about incorporating a strategy to get ahead of trends, but rather, a sustainability strategy is needed in order to not be left behind. With fast-fashion kingpins H&M and Uniqlo already far ahead of the status quo when it comes to strategies incorporating sustainability and fair trade, Macy’s, […]

Youth Culture Study Reveals “Least Liked” Fashion Brand, Rankings of Others High on the Radar, and the Challenges of Brand Backlash Targeting Teens

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In our recently released 14th Annual Spring Youth Culture Study 2014, among the many topics covered, we asked thousands of 13-25-year-olds across the United States, several questions about specific aspects of fashion. Included in this robust section of the Study were insights about what young people had in their closets, brands that resonate the most […]

New Youth Culture Consumer Insights Study Reveals Distinct New Lifestyle Directions, Social Network Shifts, Unique Market Trends in Spending, Fashion, Footwear, Music, Communication, Entertainment, Sports

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We are pleased to present our 14th Annual Spring Youth Culture Study 2014! April 9, 2014, Los Angeles, CA— Fresh consumer insight from Label Networks’ 14th Annual Spring Youth Culture Study reveals key findings that leave little doubt that a new generation has come into their own, creating distinctly unique patterns in spending, social networking, […]

Comic-Con Geeks-Out While Movie Moguls Move In—Plus Will Divergent Become Next Hunger Games?

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San Diego, CA, turns into a full-on Cosplay geek-fest with some 130,000 fans and comic, movie, entertainment industry types converging on the largest comic trade show in the country from July 18-21. Comic-Con, which can charge basically whatever it wants, has become so popular, that it can take a year in advance to get a […]

The Future Consumer Reports Reveal Fresh Insights and Analysis On T-shirts, Denim, Footwear, Accessories, and Action Sports Apparel

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Youth culture in the United States is one of the most important demographics shaping the landscape of the global future not only because of their vast spending power, but because they lead as a primary source of global inspiration for many other youth markets. In an effort to understand the most vital youth culture markets, […]

Group Y Presents 4th Annual ASC Action Sports + Culture Conference with AGENDA Trade Show

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GROUP Y, the original collective of youth marketing, action sports and entertainment professionals will launch 4th Annual ASC Action Sports + Culture in conjunction with the AGENDA trade show. The event takes place from 9 a.m. to 6 p.m. July 24, 2013 at the Center Theater at Long Beach Convention and Entertainment Center (same location […]

Aeropostale Launches Activewear Line to Reconnect with Teens

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Aeropostale has lost ground when it comes to youth culture markets, and as we’ve reported in our Youth Culture Studies, has been replaced by various brands that are far more in tune with this demographic than the $2.4 billion chain store/brand has been in the past couple of years. In their latest revamp, the brand/store […]