Author: Bernadette Matroka

Rihanna Named Global Puma Ambassador, Creative Director

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On December 16, 2014, PUMA announced that Rihanna had signed a multi-year partnership with the brand starting in January, 2015 to be PUMA global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections. The same day, reports have surfaced that Kering, which also […]

H&M Sales Up 10%; CEO Karl-Johan Persson Recipient of the Fairness Award

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While many fashion retailers are having a challenging time with changes in consumer spending and trends, H&M continues to perform well. Their recent financial report released today, December 15, 2014, for November sales include an increase by 10% compared with the same time last year. The total number of stores amounted to 3,511 on November […]

Ticket to Ride Pro Snowboarding Publishes World Snowboard Tour Calendar, Plus What’s in Store for New Season

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There has been a great deal of discussion and negotiations since the Ticket to Ride (TTR) General Assembly in Barcelona in May, 2014. Some things have worked out for the snowboarding competition scene, and others have not. First, based on four event categories, Elite, International, National and Regional, the new tour structure provides more transparency […]

Olympic Agenda 2020 Confirmed Including New Olympic Channel, Sustainability for Bidding Cities, New Sports to Attract Youth Culture

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According to the International Olympic Committee (IOC) President Thomas Bach, “Now is the time for change.” In a new strategic bid to make the Olympics more relevant, especially to today’s new youth culture which has lost interest over the years, as seen in our Youth Culture Studies, a new plan has been approved moving into […]

Liberty Fairs Brings “Born in the USA” Fashion to Pitti Uomo

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Pitti Uomo is highly regarded as an innovative trade fair in Florence that tends to mark the kick-off of the international trade show season for menswear each year. This year, it’s going to be even more special with the recent announcement of the collaboration brought to the show by Liberty Fairs called “Born in the […]

Olympics Special Envoy Engages Syrian Refugee Youth as Part of the IOC Campaign to Use Sports to Raise Awareness and Create Programs for Young People

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Unfortunately, most people in refugee camps across the world are young people. Displaced from their war-torn countries, often for years, there can be little reason for hope. The International Olympic Committee has teamed up with the United Nations and launched special envoys of the UN for Youth Refugees and Sports. Last week, IOC Honorary President […]

H&M Produces Conscious Denim Collection

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H&M, the fast-fashion retailer out of Sweden, continues on its course to create more conscious, eco-friendly fashion. In their latest release, they will be introducing H&M Conscious Denim on October 2014. As we’ve seen in our Youth Culture Studies, sustainability is becoming a bigger issue among a new generation of consumers. H&M is also one […]

BREAD & BUTTER Successfully Introduces the Korean Capital, Seoul

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More than 600 Asian and European guests from fashion, culture and Seoul celebrity circles, retailers and brands, attended the official launch event of Bread and Butter Seoul on the remarkable Floating Islands –situated right on the banks of Seoul’s Han river. In attendance the mayor of Seoul, the honorable Won Soon Park, Karl-Heinz Müller and […]

Brother Freitag Who Make Those Tire Bags, Launches Apparel Collection and New Biodegradable Fabric

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The brothers Daniel and Markus Freitag behind the trendy messenger bags, Freitag, made of used truck and plane inner tubes, have come up with an apparel collection that uses their new fabric called F-abric which is completely biodegradable. The trend is on target with the growing appreciation and demand of young consumers for fashion that […]

Update: Bread & Butter Backs-out of Barcelona and Karl-Heinz Muller’s Statement

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On Friday, August 22, 2014, we broke the news that Bread &  Butter decided not to host their January, 2014 trade show in Barcelona after all. Today, August 25, 2014, Karl-Heinz Muller, founder of Bread & Butter, released a statement as to why and what the fashion trade show has planned for 2015. Here’s more: […]