Author: Bernadette Matroka

Fashion Retailers Recreate Social Hang-outs to Attract New Youth Markets: Example, Adidas Originals, Berlin

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Fashion retailers have long been struggling to figure out how today’s new youth marketplace of teens prefer to shop. At Label Networks, we’ve concentrated on asking questions about such changes in spending and shopping patterns, and the differences between shopping in malls, stores, and online among 13-25-year-olds across the United States in our 14th Annual […]

H&M Named as a 2014 World’s Most Ethical Company

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Ethical fashion continues in influence changes in manufacturing and distribution in the industry and H&M has always been at the forefront of sustainability. So it comes as no surprise that the Ethisphere Institute, an independent center of research promoting best practices in corporate ethics and governance, recognized H&M as a 2014 World’s Most Ethical Company®. […]

Nikita and Bonfire Snowboarding Welcome Vicki Vasil as New Brand Manager

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News from Nikita Clothing and Bonfire Snowboarding: Nikita Clothing and Bonfire Snowboarding are pleased to announce the addition of Vicki Vasil as brand manager. Vicki will be based in Portland, Oregon, headquarters for both brands, and work closely with the design teams, including Nikita Founder Heida Birgisdottir, who is based in Reykjavík, Iceland. Vicki most […]

H&M Sales Up 12% in Q1; Launches Online Shop In France

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H&M continues to capture the attention of the fashion world. As the fast-fashion retailer from Sweden expands its footprint, it’s also been able to bring a new energy to youth culture fashion. While many retailers including Abercrombie & Fitch, Hollister, and American Eagle have found themselves in difficult positions when it comes to younger buyers, […]

Seek No Further Brings Cool-Factor to Fruit of the Loom

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Fruit of the Loom is tapping into their heritage past finally with the launch of a new collection called Seek No Further. Designed by the very credible Dorothee Loermann, formerly from Surface to Air, the simplistic collection based on the basics of Fruit of the Loom’s signature underwear gives a new jolt of credibility to […]

Bread & Butter Trade Show Remains for Industry Only—Cancels Idea of Consumer Days

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After getting a great deal of pressure from exhibitors and fashion industry leaders about Bread & Butter’s decision to add two consumer days to the end of their upcoming trade show in July, director, Karl-Heinz Muller has announced today, February 25, 2014, that they will remain an industry only show after all. The aim for […]

H&M Conscious Foundation Names Three Groups to Receive Aid: UNICEF, WaterAid, and Care

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Fast-fashion retailer and brand H&M, continues with its strong sustainability program and the aim of achieving long-lasting improvements in the areas of education, clean water and strengthening women. Starting this month, February, the H&M Conscious Foundation is to support UNICEF, WaterAid and CARE. Each will receive a total of SEK 180 million over  a three-year […]

Bread & Butter Berlin Kicks-off with Festival-like Extravaganza, Illustrates Trends in Trade Shows

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The kick-off to Bread & Butter Berlin, which ran from January 14-16, 2014, at the Airport Berlin-Tempelhof, launched with a massive opening party, a spectacle of lights, and a celeb-studded crowd. Under the theme “Ich Bin Ein Berliner” (I Am Berlin), Bread & Butter continues to be the centerpiece of European contemporary trade shows, but […]

Fast Fashion’s Uniqlo Targets Youth Culture: Choose Dakota Fanning and Tom Odell for Spring Collection

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The Japanese-based fast-fashion giant Uniqlo has tapped Dakota Fanning and British singer-songwriter Tom Odell for their Spring Collection. As we noted last week, the retailer continues to pave its way into the hearts of the U.S. and UK youth culture markets, especially with their “lifewear” clothing, unique apps, and online campaigns that make the brand […]

Paris Street Artist JR Connects Inside Out Project with Increasing Awareness to New York City Ballet

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The ultimate crossover of cultures is about to take place as TED Prize winner and Parisian street artist JR collaborates with the New York City Ballet in an Art Series that brings the attention of ballet to an entirely new audience. The New York City Ballet undoubtedly got a boost from the movie “Black Swan” […]