American Apparel remains a leader when it comes to youth culture preferences and as it continues to move into various style categories beyond its roots of T-shirts and first layer pieces, consumers are moving along right with the brand. On February 7, 2013, the vertically integrated brand based in downtown Los Angeles reported a comparable […]
Story and Photos by Kathleen Gasperini and Tom Wallace Outdoor Retailer Winter Market wrapped up January 25, 2013 with a strong turn-out of winter sports enthusiasts as well as fashion industry leaders looking for the next styles in seasonal jackets, snow pants, yoga apparel, and technical backpacks. While it’s by far the most conservative show […]
Coca-Cola is no stranger to marketing tactics utilizing core streetwear brands, retailers, and events to pump-up their cred-factor to a global youth culture that has far more choices in beverages than ever before, but their latest moves illustrate an even stronger push into niche markets. First, Coca-Cola is a part of a live event to […]
Among several rumors that actually started at Agenda, were that Magic and Project were re-designing their trade show floors and making some significant changes to debut in Las Vegas February 19-21, 2013. One of the major changes will be the elimination of the long-running S.L.A.T.E. area. Once known as the key location for core streetwear […]
Arguably one of the most leading-edge fashion trade shows in the world, Bread & Butter in Berlin always offers a high dose of innovation and prestige when it comes to what’s taking place in street, urban, and upper urban fashion. Today, January 15, 2013, the show launched with an enormous crowd seeking to discover the […]
From just 30 independent brands in 2003 to more than 550 streetwear, action sports, and lifestyle brands in 2013, the Agenda trade show January 4-5, 2013 in Long Beach, CA provided a broad range of what to expect in this growing subculture of fashion. The growth of this show in the past 10 years also […]
As Agenda fashion trade show approaches, January 4-5 in Long Beach, CA, for their 10th year, they have big news about new partnership: Agenda has joined Reed Exhibitions, the creators of such shows as New York Comic Con, ReedPOP, and hundreds of other events they have created around the world. Stay tuned for live reports […]
Happy Holidays! As we take a look back at 2012, we’ve combed through the most popular Profile Reports that readers and subscribers gravitated to the most. Profile Reports keep industry leaders in youth culture up to speed with a variety of timely topics, insights, data, street photography, analysis, and future forecasting. This is where we […]
The growing number of online trade shows is a strong indication that even though the fashion industry tends to be slow when it comes to digital and mobile commerce and technology, there are some brands, fans, and industry leaders who get how a new generation of consumers shop and why. In this profile report, we […]
New Balance has decided to enter into the skateboarding sneaker and lifestyle apparel market with their recent announcement of the launch of the New Balance Numeric or NB#. West-coast based Black Box distribution will produce and market the sneaker brand and apparel via skateboarding channels. “New Balance is proud to partner with Black Box on […]