Category: Sponsorship

Boarding for Breast Cancer (B4BC) Celebrates 20th Anniversary with Snowboard + Music Festival Presented by Sierra-at-Tahoe, April 2, Featuring CocoRosie as the Headliner, Olympic Medalist Jamie Anderson and Pro Rider Big Air Expression Session, Hosted by Sal Masakela, plus Panic is Perfect, The Family Crest, Photo and Art Exhibition and More

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In celebration of Boarding for Breast Cancer’s (B4BC) 20th Anniversary, the iconic B4BC Snowboard + Music Festival is back, presented once again by Sierra-at-Tahoe Resort on April 2, 2016, and hosted by Sal Masekela. The Festival has as its headliner, CocoRosie, bringing their eclectic mix of operatic, hip hop/freak folk blenders to the stage after […]

State of the World Calls for Olympics to Create “Team of Refugee Olympic Athletes (ROA) for Upcoming Games in Rio 2016

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The International Olympic Committee (IOC) has added another team to the roster of 206 National Olympic Committees, this time it’s for young athletes caught in the middle of living their lives as refugees due to displacement and conflict in their countries. Called the Refugee Olympic Athletes (ROA), 43 athletes have been identified so far and […]

The Quiksilver in Memory of Eddie Aikau Big Wave World Surf League Event Brings Gathering of the Tribes, Top Surfers in the World, on Waves Up to 60 Feet

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After 31 years of holding the Quiksilver in Memory of Eddie Aikau Big Wave surf event on the North Shore of Ohau, this year in 2016, was the biggest Eddie in history with waves up to 60 feet high and the biggest crowds ever. On February 25, 2016, John John Florence (HAW) brought a new […]

Will Los Angeles Get the Olympic Bid Again in 2024? Or Paris?

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While there are two other cities in the bidding war for the Olympics in 2024 other than Los Angeles and Paris, they both are leading candidates in the race of 4 cities for the bid, including Rome and Budapest. On February 17, 2016, the International Olympic Committee (IOC) received the four Candidature Files from Los […]

Quiksilver Eddie Aikau Big Wave Event Called ON, Most Prestigious Surf Event on World’s Biggest Waves Begins; Kelly Slater in the Line-up

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It’s a big day, literally, for the surfing world today, Wednesday, February 10, 2016, as the Quiksilver in Memory of Eddie Aikau, a WSL Specialty Event, is called ON at the world-renowned Waimea Bay. This will be the ninth time this prestigious event has ever run in its storied, 31-year history. The best big wave […]

Agenda Trade Show Continues Trend as the Premiere Destination for Lifestyle Brands in Action Sports, Streetwear Fashion, and Urban Cultures with New Themes and Networking Opportunities

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It can be said that the flagship Agenda fashion trade show in Long Beach January 7-8, 2016, showcased one of the most truly authentic and creative environments in fashion that we’ll see throughout this fashion trade show season. In part, it’s because this show, created by Aaron Levant, stemmed from a history of offering an […]

Boarding for Breast Cancer (B4BC) Celebrates 20th Anniversary Year with Plans to Revive the Historic Snowboard + Music Festival, Plus Launch of a Photo Exhibition Tour of 20 Most Iconic Snowboarding Images of All Time, and More

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Two decades ago, a small group of young women, leaders in the snowboarding industry, including Label Networks’ Senior Vice President, Kathleen Gasperini, turned the tragic loss of a friend to breast cancer into a positive new movement called Boarding for Breast Cancer (B4BC). Launching with huge snowboarding and music festivals, the events attracted girls and guys […]

Donna Carpenter Promoted to CEO of Burton Snowboards—Significant Step for the Industry, Women Riders, and the Environment

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We are stoked to hear that Donna Carpenter has been promoted to CEO of Burton Snowboards for many reasons. First, as leader of the strongest snowboarding brand out there, it’s nice to know there’s a leader in our industry who looks at two critical issues with great importance: women in snow sports and the environment. […]

SnowSports Industries America (SIA) Plans to Move Dates for 2017 and Re-Vamp the Show to Add More Relevancy

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The conflicting choices between attending Outdoor Retailer or SnowSports Industries of America (SIA) trade show continue to be a question mark for retailers and exhibitors trying to get ahead of manufacturing, buying, and consumer cycles when it comes to winter sports. Many larger, former anchor brands of SIA have said that the show is simply […]

Vans Warped Tour 2016 Announces Tour Date Line-up, Launch of 22nd Year on the Road

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The longest-running music tour, the Vans Warped Tour, has announced their tour dates for 2016. This tour has become known as the rite-of-passage among youth culture in America today, and it clearly shows no signs of stopping. Two weeks ago at the FESTForward Conference in Santa Barbara, CA, the Warped Tour won for Best Sustainability […]