Kelly Slater selfie at Kering headquarters in Paris by Kelly Slater.

There’s been a lot of discussion about how things are going with Kelly Slater and his new brand Outerknown which is being developed with sustainability at its core. Slater left Quiksilver in April after a 23-year relationship with the once surfing giant. And on Halloween of this year, Bob McKnight retired as the Quiksilver CEO.

In a revealing Instagram post 3 days ago, Slater made it clear where things are headed and how he is moving forward as brand ambassador for the Kering brands that make sense.

Check-out what he said:
I’ve had lots of questions in recent months about sponsorships, who’s supporting me, that sort of thing, so I figured I could most easily explain it here. I’ve been fortunate to go in a completely different direction and start a new brand called @outerknown. Early on in the process, I met with #TheKeringGroup to talk about partnering on brand creation and they immediately understood the ideas I/we had. We quickly came to an agreement of mutual support. They’re helping Outerknown in any way necessary and I’ve become a #BrandAmbassador for any and all of their brands that make sense for both of us. In return, @volcom, @electric_california , @cobrapumagolf, and even #Brioni, @balenciaga, #Tretorn, #StellaMcCartney and others have all gotten behind me to lend their support in some way or another. I’ll be working on surf specific product with Volcom and Electric Visuals and using Cobra/Puma golf gear while establishing Outerknown. I was recently in Paris to meet the whole team at #Kering headquarters. I was totally blown away by their level of expertise in sustainability, sourcing and design across all platforms. I’ll dive a little deeper in future posts but in a nutshell, I’m beyond stoked with this opportunity and my new team. I had no idea how many moving parts go into this endeavor and there is no better partner than Kering for what we’re doing. A huge thanks to everyone at the company and hope to get back and visit you all soon. #MerciBeaucoupKering #WeirdSelfie