Tag: Outerknown

Kelly Slater’s Eco-Friendly Collection for PBTeen Launches, Plus Surfing on a Beanbag Chair

img6c200

11-time world surfing champion Kelly Slater has launched his eco-friendly collection of home furnishings with PBTeen, starting with a star-studded launch party April 30, 2015, at the World Surf League’s headquarters in Santa Monica, CA. The collection is decidedly cool for many reasons. First, most of the pieces have some element of sustainability, similar to […]

Sustainability Round-up: H&M Releases New Sustainability Report, Fascinating Findings; Kering CEO Speaks at Parsons, Shares Why Sustainability is Good for Fashion Business

HMConcsious200

Two leaders of the sustainable fashion movement, H&M and Kering, share their latest information and knowledge this week on what they are doing to create a more sustainable future. First, H&M released their Conscious Actions Sustainability Report 2014. The progress made shows that H&M is at the forefront of sustainability. Some of the highlights are […]

Dunstan Surfwear Re-Launch Illustrates Growth in Niche Surf Brands with Eco-Consciousness

short copy200

There have been a number of smaller surf brands and retailers that see the gaps and opportunities available since the kingpins of surf, Billabong and Quiksilver, have moved over. From Kelly Slater’s Outerknown, which is a lifestyle brand with surf-inspired roots and sustainability, to the women’s surf-inspired brand Amuse Society, to retailers Saturday Surf in […]

Kelly Slater, 11-Time World Surf Champion, Adds More to His Sustainability Initiatives with Majority Stake Investment in Firewire

John-and-Kelly-2200

Just off the heels of announcing the direction of his new, sustainable-driven apparel brand Outerknown, Kelly Slater, the 11-time Association of Surfing Professionals World Champion, has told Slab Magazine, his intentions for buying a majority stake in Firewire, the surfboard brand. Firewire is one of the few surfboard brands in the industry that have been […]

Kelly Slater’s Outerknown—Why This Brand Is So Important for Fashion Right Now

John-and-Kelly-2200

After ending a 23-year relationship with Quiksilver in April this year, Kelly Slater has moved on to create his own lifestyle fashion brand, Outerknown. As we’ve written about before, Outerknown is one of those highly anticipated new brands that’s changing the course fashion for many reasons. First, while surfing is obviously at the heart of […]

Kelly Slater Becomes Brand Ambassador for Kering Brands

Kellys200

There’s been a lot of discussion about how things are going with Kelly Slater and his new brand Outerknown which is being developed with sustainability at its core. Slater left Quiksilver in April after a 23-year relationship with the once surfing giant. And on Halloween of this year, Bob McKnight retired as the Quiksilver CEO. […]

Kelly Slater’s New Apparel Brand with Kering to be Called Outerknown—Sustainability at Its Core

outerknown_200

Surfing World Champion Kelly Slater has named his new apparel brand with Kering, “Outerknown.” Similar to trends we’re seeing in youth culture markets when it comes to fashion preferences, Slater is also going to bring sustainability into the brand’s DNA. After parting with Quiksilver last April and ending a 23-year-relationship, it makes sense that Slater […]