The Urban Speaker -Transforming Public Space Into Pop-up Stage for Mass Communication and the Conflux Festival

As part of the upcoming Conflux Festival in NYC this weekend, this device which uses QR codes, re-examines how public space can be redefined as an urban media platform.

Cool Campaigns: Nike’s Extreme Swoosh Slide; Louis Vuitton’s Big Apple City Guides

Marketing ideas worth noting bring out both the idea of fun and adventure, but also tap into potential viral video and youth culture’s savvy social networking patterns.

Jean-Paul Gaultier Channels Joan Jett with Mullets and Androgyny, Capturing a Mix of Retro Movements

Youth fashion is often influenced by music and mix of eras, and as seen again during Paris Fashion Week, the next step may be the return of glam rock, punk, and the Jett mullet.

Knowing what works best vs. what doesn’t offers key understanding of youth markets and ways brands can reach their target markets based on sponsorships. Fresh data from Label Networks’ Advertising and Sponsorship Report in the Fall Youth Culture Study 2010.

Advertising Gets Friended in Social Media as Key Source for Connecting with Youth Culture, New Study Reveals

Excerpts from Label Networks’ Fall Youth Culture Study 2010.

The Fate of American Apparel and What this Means to the Basics Fashion Industry

American Apparel’s struggles may also have created new opportunities for basics brands to fill the hole, which has an effect on youth culture fashion markets.

The Anti-Punk Punk of Balmain at Paris Fashion Week Causes Stir -But Really, It’s Copped from Youth Culture

Before Paris Fashion Week even started, we posted our latest fashion street report, which in many ways, illustrates the source of trends, not the other way around.

Cool Collabs: Married to the Mob X Burton, Moon Boots Turn 40, Nixon X the Beastie Boys, and More

Collaborations that keep consumers interested are vital to the success of many brands these days. Here are a few worth noting.

Eco-Friendly and Technology-Driven Solutions on the Cutting-Edge: Seoul’s Xylophone Bike Path, Berlin’s Binary Clothing, and the Knitted Coffee Cup Cozy

In our opinion, youth culture also means innovation or thinking with the eyes of new. Here are some ideas that inspire.

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In this visual report, taken from our new Fall Youth Culture Study 2010, we take a look at key elements from the street fashion report section on key trends and importance of self-expression as achieved by youth culture today.

The Urban Speaker -Transforming Public Space Into Pop-up Stage for Mass Communication and the Conflux Festival

Cool Campaigns: Nike’s Extreme Swoosh Slide; Louis Vuitton’s Big Apple City Guides

Jean-Paul Gaultier Channels Joan Jett with Mullets and Androgyny, Capturing a Mix of Retro Movements

Sponsorship Effectiveness and Youth Culture -“What is the ONE best thing a sponsor can do to grab your attention?”

The Fate of American Apparel and What this Means to the Basics Fashion Industry

The Anti-Punk Punk of Balmain at Paris Fashion Week Causes Stir -But Really, It’s Copped from Youth Culture

Cool Collabs: Married to the Mob X Burton, Moon Boots Turn 40, Nixon X the Beastie Boys, and More

Eco-Friendly and Technology-Driven Solutions on the Cutting-Edge: Seoul’s Xylophone Bike Path, Berlin’s Binary Clothing, and the Knitted Coffee Cup Cozy

Label Networks Street Fashion Report -DIY Styles, Directions in Accessories, Graphics, Colors, and Mix of Eras

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