Surfing World Champion Kelly Slater has named his new apparel brand with Kering, “Outerknown.” Similar to trends we’re seeing in youth culture markets when it comes to fashion preferences, Slater is also going to bring sustainability into the brand’s DNA. After parting with Quiksilver last April and ending a 23-year-relationship, it makes sense that Slater […]
We’re pleased to announce that Reed Exhibitions, owners of Agenda, will be launching a stand-alone women’s fashion lifestyle trade event with cross-category merchandising including branded collections in fashion lifestyle, active lifestyle, swim, beauty and home, and accessories and intimates, called AXIS. Here’s more: LOS ANGELES (September 4, 2014) – Filling an unmet marketplace need for […]
The brothers Daniel and Markus Freitag behind the trendy messenger bags, Freitag, made of used truck and plane inner tubes, have come up with an apparel collection that uses their new fabric called F-abric which is completely biodegradable. The trend is on target with the growing appreciation and demand of young consumers for fashion that […]
Fashion news this past week has been ridiculously busy reporting on the fact that Abercrombie & Fitch is going to phase out their logos by 2015. Why this is considered such a big deal is beyond us. It simply shows how out of touch Abercrombie (and much of the adult fashion industry) has been for […]
One of the highlights within our 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014 comes to what brands 13-25-year-olds believe to be the most eco-friendly or sustainable. The responses reflect a changing marketplace, including changes in spending patterns and why they buy the things that they do. In this story, […]
The last stop of the Street LeagueSkateboarding Tour ended on a high note. First, on Friday, August 22, 2014, in honor of the 2014 Street League Skateboarding Nike SB Super Crown World Championship descending upon the Prudential Center in Newark on Sunday, August 24, pro skater Paul Rodriguez, rang the NASDAQ Opening Bell. On Sunday, […]
On Friday, August 22, 2014, we broke the news that Bread & Butter decided not to host their January, 2014 trade show in Barcelona after all. Today, August 25, 2014, Karl-Heinz Muller, founder of Bread & Butter, released a statement as to why and what the fashion trade show has planned for 2015. Here’s more: […]
Late-breaking news on Friday evenings are often the most intriguing: Bread & Butter has pulled back on its recent announcement of moving the January fashion trade show to Barcelona. Instead, they’re not going anywhere and will host the show once again in Berlin. No word yet if their plans for Seoul, Korea, are changed for […]
Blake MyCoskie, founder and owner of the shoe-darling TOMs Shoes has sold half of his brand Wednesday, August 20, 2014, to Bain Capital, co-founded by none other than Mitt Romney. TOMs Shoes, which as our data has shown in the past Youth Culture Studies, has steadily climbed as a favorite brand among 13-25-year-olds for many […]
The sad news of Robin Williams passing away by suicide at the age of 63 has effected people across all ages. His work in comedy and films, even his many USO visits to some 90,000 troops, will always be remembered. For many of us working in youth culture industries and organizations, we remember Robin Williams […]