Fast-Retailing’s Uniqlo Reports Large Increase in Sales, Launch of AIRism Functional First Layer

uniqlo_ad_Campaign_Advertising_Fall_Winter_2012_200

Uniqlo continues to capture the youth culture marketplace, especially in Asia as the largest apparel retailer in the region. In Tokyo where the brand is headquartered, their recent financial reports from March 2013 noted that same-store sales increased by 23.1%. In addition, total sales including online sales increased by 22.9%. Uniqlo is also continuing its […]

Future Consumers Report: China’s Shifting Dynamics Effects on Fashion: America’s New Market

designer_fu_xia_yan_web_200_new

In truth, for even the most localized trendsetting brands, it’s of vital important to know what’s taking shape among China’s youth culture as the ripple effects from the sheer heft of their size continue to shape global economics and opportunities. However the fast-paced changes within a new generation of middle class consumers has greatly shifted […]

Billabong Requests Halt to Trading, Again, as Two Reviews Continue, Proposed Announcement This Week

billabong_spring_2013_colourlove_200

Today, April 2, 2013, Billabong again asked for a halt in trading while confirming that the two take-over bids are still in review and plans for a big announcement are to be made this week. The ongoing drama for the surf and action sports brand has been brutal. In January, VF and Altamont Capital Partners […]

Vans Warped Tour 2013 Kick-Off Event Features Summer’s Eclectic Music Mix, New Sponsor Programs, Eco Initiatives, and “Best Day Ever” Theme

Kevin_200

The VANS WARPED TOUR, America’s premier music and lifestyle festival now in its 19th year, kicked-off highlights for what to expect this summer at their official press conference and kick-off bash at Club Nokia in downtown Los Angeles March 28, 2013. If the event was any indication, this tour will once again be the premiere […]

Agenda’s On a Roll: New Hire Vanessa Chiu with Plans to Capture the Women’s Market

Vanessa_200

AGENDA Trade Show has added yet another element to their expansion plans, with the announcement today, April 1, 2013, of hiring on Vanessa Chiu, the former Insight Marketing Manager, as Director of Women’s Sales and Marketing. Chiu joins AGENDA on the heels of the announcement that the show will be expanding its reach to include […]

Future Consumers Report: For the Love of Hoodies—How a Fashion Staple Impacts Youth Culture Style and Why

Hoodies_cover_200

What most people may not know is that Kickstarter’s most successful fashion-inspired campaign to date is based on a company’s goal to create the “10-Year-Hoodie.” The idea? To buck the trends of “planned obsolescence” incorporated in most manufacturing processes in fashion. The brand is called Flint and Tinder and its founder, Jake Bronstein, says his […]

Puma’s InCycle via Partnership with Cradle to Cradle Certified Brings Sustainability Philosophy to Sneaker Culture

track_jacket_200

More brands are moving in the direction of creating sustainable products, as they should be. Not only is it important for the environment and to reduce effects on global warming, among many other things, but today’s there’s an entirely new generation that looks to the “green history” of a product before purchasing. In our Sustainability […]

The Expansion Agenda for Agenda Trade Show Heats-Up

Agenda2_200

The expansion plans for what’s become one of the leading trade shows for streetwear, action sports-inspired apparel, footwear, and accessories, and upper urbanwear known as Agenda would inevitably invade the space of Las Vegas during what’s becoming a crowded trade show timeframe featuring MAGIC, Project MVMNT, Pool, and Capsule, (and MAGIC’s online show, Shop the Floor). […]

Label Networks’ New Youth Study Reveals “Recession Generation” Sparks DIY Subcultures with New Industries, Brands, Influences, Market Trends

NAYS-COVER-13_200

Now Available! Label Networks’ 13th Annual Spring Youth Culture Study! Label Networks’ 13th Annual Spring Youth Culture Study reveals new consumer insights from 13-25-year-olds across the United States—the “Recession Generation”–that’s sparking new DIY subcultures, brands, industries, and market trends in spending patterns, social networking, fashion, footwear, technology, music, sports, entertainment, and more. Youth culture in […]

World’s Biggest Heavy Metal Tour Rockstar Energy Drink Mayhem Fest Announces Headliners Rob Zombie, Five Finger Death Punch—What This Means for Metal Music and Summer Tour Season

Lead_200

In a thunderous display of monster metal madness, the Rockstar Mayhem Fest announced their band line-up yesterday, March 18, 2013, at the Whiskey-a-Go-Go on Sunset Blvd., Hollywood, starting with a procession of motorcycles headed-up by the Hell’s Angels. Musicians, hot chicks on bikes, and hired Harleys rolled-up to the red carpet to greet a mad-packed […]