Introducing Guerilla24 Guerilla24, a unique new denim brand from Hong Kong featuring selvedge jeans, is taking an interesting marketing route of utilizing street art as the backdrop to the appropriately named Guerilla24. Debuting earlier this month in the downtown street art gallery Crewest, the brand collaborated also with Bullet Magazine for its opening show, attracting […]
While American Apparel has had its serious ups and downs, it’s still known as a company that’s changed the face of the “blanks” fashion apparel, moving from T-shirts made in downtown Los Angeles, to an enormous array of styles from bikinis to skirts, jackets, and leggings. Now, the $600 million dollar brand and it’s vertically […]
Lifestyle sponsorship is vital when it comes to reaching youth culture today, and as quantified with the results of this question from the Advertising and Sponsorship section of our Summer Youth Culture Study 2012—“The Digital Lifestyle,” the top preferred methods of sponsorship are most relevant to their lifestyles in specific ways. Here’s what works best, […]
This time, the ones out of step regarding the Olympics isn’t the International Olympic Committee (IOC) but whoever made the decision about the Team USA apparel from the U.S. Olympic Committee (USOC). While the fashion industry is currently undergoing a strong push towards “Made in the USA” apparel and accessories, and the concept of Americana […]
Today’s youth culture is undoubtedly the most tech-savvy generation in the world–the results of growing-up in a constantly connected world. They are also the demographic that’s pushing change in social network patterns such as branching off from Facebook, to presenting new ideas in cell phone feature preferences, new advertising challenges, and unique sponsorship opportunities. Understanding […]
More great photos and moves from the X Games from June 28-July 1, 2012 in downtown LA took place in BMX Freestyle Street–—a genre of BMX competition which also includes Big Air, Park, and Vert. Street however deals within a manmade course that’s meant to replicate the urban landscape and obstacles that an average […]
An interesting collab worth noting is the recent Nike Skateboarding X Levi’s Omar Salazar denim collection, including 511 jeans and trucker jacket, and Omar skate shoe dropping August 1, with a limited-edition of 2,000 pairs of denim jeans. A new video featuring Nike Skateboarding pro Omar Salazar skating and living unfiltered as he does on […]
In their first Future of Fashion Summit, Sportswear International provided a unique platform in Berlin, July 3, 2012, the day before Bread & Butter Trade Show for an impressive group of key speakers and topics ranging from changes in fashion and denim retail, to the Digital Lifestyle of today’s consumers (stay tuned for Label Networks’ […]
The FIS may not agree, but TTR (Ticket To Ride, founded by legendary snowboarder Terje Haakonsen) has never really played by their rules anyway. TTR World Snowboard Tour announced July 3, 2012, a name change from TTR World Tour to the World Snowboard Tour marking yet another stance on the fact that they are the […]
The world’s largest touring heavy metal music festival, Rockstar Mayhem Fest kicked-off the summer season with 42,000 headbangers in its opening shows in San Bernardino and San Francisco, CA July 30-31, 2012. Undoubtedly, this gives an impressive boost to the genre of metal, which was once pushed to the back of musical preferences in America […]