Tag: air

Seek No Further Brings Cool-Factor to Fruit of the Loom

instagram_200

Fruit of the Loom is tapping into their heritage past finally with the launch of a new collection called Seek No Further. Designed by the very credible Dorothee Loermann, formerly from Surface to Air, the simplistic collection based on the basics of Fruit of the Loom’s signature underwear gives a new jolt of credibility to […]

Shaun White Buys Majority Stake in Air & Style—Plans to Bring the Big Air Event to the U.S.

Shaunw_200

Shaun White has dominated many snowboarding events, from winning the Austrian-based Air & Style in 2003 and 2004, to winning a series of gold medals in the X Games, and twice in halfpipe at the Olympics. It makes sense that the next phase of his career might include actually owning an event that he’s won. […]

Taka Higashino Takes Gold in Moto X Freestyle, Bucky Lasek Makes History with Gold in Skateboard Vert, and Vickie Golden Makes Herstory with Bronze in Moto Whip, Among Other Highlights from the Last X Games in Los Angeles

taka_200

Photos by Tom Wallace More highlights from the 11th and final X Games in Los Angeles August 1-4, 2013 launched with all eyes on Japanese motocross phenom, Taka Higashino in Moto X Freestyle. For a record 3rd time, Higashino’s unique approach included a Kiss of Death backflip and a Rock Solid backflip in a pair […]

Skateboarding Big Air Off 80-Foot Perches Stokes Fans at X Games 17 -Bob Burnquist Lands the Gold

big_jump_200

One of the most exciting events at the X Games, Big Air skateboarding came with its fair share of thrills and chills and top skaters, including newcomer, 14-year-old Mitchie Brusco, threw massive tricks.

MAGIC, S.L.A.T.E., and Street Fashion Trade Shows Indicate that Urban Has Taken the High Road and Street Contemporary Means More than T-shirts and Sneaks

Label Networks bi-annual review of MAGIC and its sub-shows bring together a dynamic change in fashion, as MAGIC itself split into 2 campuses to further attract its retailer and buyer base.

Open Air–Street Art and Graffiti Documentary Takes a Look Inside the Growing Subculture Urban Landscapes, Art, and Advertising

Street art and advertising lines continue to blur as more brands seek out artists to create cred between their brands and elusive youth culture. Open Air focuses on 5 artists, their stories, and asks hard questions about the future of the forum.

Profile: Surface to Air -Paris Collective, Store, Design and Music Video Directors, Trade Show Creators of Rendezvous and Virtual Fashion Trade Show LeNewBlack

Collectives that capture our attention often have more than just a fab store and collection. The latest from Surface to Air is a trend worth noting -the rise of virtual fashion trade shows.

Store Profile: Paris Concept Store colette and How It Features Multi-Genre Trends

Each month is something new as one of the world’s most famous concept stores redefines itself constantly. This month there’s the Miles Aldridge expo, 35th Anniv of Hello Kitty, and the Andre-InCase-Arkitip Collab to start.

The Rise of Women’s Motocross and the X Games Influence Pumps New Opportunities for Fans, Female Athletes, Sponsors, and Fashion

Slick conditions with SuperCross kickers provided intense excitement as the women’s motoX field raced fast, pulling freestyle moves that proved this is a sport at the cusp of its potential.