The U.S. Open of Snowboarding from March 5-11, 2012 at Stratton Mountain, VT continues its tradition moving into its 30th year by attracting the top snowboarders from around the world in what’s known as one of the most prestigious event in the sport. Featured riders in halfpipe and slopestyle including Shaun White, Kazuhiro Kokubo, Iouri […]
30th Anniversary of Burton’s U.S. Open of Snowboarding Presented by MINI Launches—Featured Riders Shaun White, Kelly Clark
Donna Burton Carpenter to Keynote at Outdoor Retailer—Looking at Diversity of Women in Business and Sports
Donna Burton Carpenter in the middle.Donna Burton Carpenter may be best known as president and co-owner of Burton Snowboards and her work founding the European Burton sector in Innsbruck, but she also created a unique program called Women’s Leadership Initiative at Burton. Outdoor Retailer Trade Show and the Outdoor Industries Women’s Coalition (OIWC) have confirmed […]
Burton Launches Cool Site for Girl Shredders
Backcountry guide for girls from Burton Snowboards’ BurtonGirls.com Just in time for winter, Burton has launched a great new addition to their website called Burtongirls.com featuring an array of stories, images, and video. From Olympic gold medalist Kelly Clark, to Hannah Teter, Rana Okada, Zanna Roberts Rassi, and old-school girl writer favorites such as Tricia […]
Burton to Exhibit at Outdoor Retailer for First Time -Joining Ranks of Action Sports Making the Move
Burton Snowboards is added to growing ranks of action sports brands heading to SLC for OR. Wonder how this makes SIA feel?
Why Get Sponsored When You’re Bigger Than Your Sponsors? Introducing the Shaun White Supply Co.
Shaun White’s new gig with D6 Sports could trigger changes in action sports as he rolls out his own stuff (except for snowboards which Burton is probably stoked about).
Jake Burton Diagnosed with Cancer
Snowboarding Olympic Qualification via FIS Rules Approved by IOC Proves Yet Another Frustrating Blow to the Industry
The relationship between the IOC, FIS, and snowboarding industry has always been difficult, but it just got worse.
Agenda’s 8th Fashion Trade Show for Streetwear and Action Sports Packed Buyers and Brands, Showcasing a Strong Crossover as New Trends and Ideas Emerge
The kick-off to fashion trade show season for 2011 started with a bang as Agenda opened doors in Anaheim, creating new buzz and a silver lining for the evolution of lifestyle fashion, music, arts, and action sports.
Winter’s Children–Featuring Vintage Snowboards, Naked Riders to Be Released by Powerhouse Books
Photographer and filmmaker Jim Mangan creates an exceptionally inspirational fine art book that captures the spirit of winter.
Cool Collabs: Married to the Mob X Burton, Moon Boots Turn 40, Nixon X the Beastie Boys, and More
Collaborations that keep consumers interested are vital to the success of many brands these days. Here are a few worth noting.