Tag: culture

Youth Culture Study Reveals “Least Liked” Fashion Brand, Rankings of Others High on the Radar, and the Challenges of Brand Backlash Targeting Teens

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In our recently released 14th Annual Spring Youth Culture Study 2014, among the many topics covered, we asked thousands of 13-25-year-olds across the United States, several questions about specific aspects of fashion. Included in this robust section of the Study were insights about what young people had in their closets, brands that resonate the most […]

Banksy Site Goes Live Again with Fresh Street Art Mocking Societal Norms

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Leave to Banksy to call attention to what society takes for granted. Or misses. In his latest series of street art, the UK-based artist takes a look at modern relationships, among other things. Posted on his site, which is now live again, is a picture of a couple hugging, but really sneaking peaks of their […]

New Youth Culture Consumer Insights Study Reveals Distinct New Lifestyle Directions, Social Network Shifts, Unique Market Trends in Spending, Fashion, Footwear, Music, Communication, Entertainment, Sports

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We are pleased to present our 14th Annual Spring Youth Culture Study 2014! April 9, 2014, Los Angeles, CA— Fresh consumer insight from Label Networks’ 14th Annual Spring Youth Culture Study reveals key findings that leave little doubt that a new generation has come into their own, creating distinctly unique patterns in spending, social networking, […]

Video Games in the Smithsonian Engage Youth Culture with History, Science, Travel, plus a Nod to the Art of Gaming Culture; Into the Pixel Now Accepting Interactive Art Submissions

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Story by Nori Fumataki, Tom Wallace, Kathleen Gasperini The video gaming industry just got another boost of credibility, this time from the Smithsonian Institution and their recently released Hidden Expeditions: Smithsonian Hope Diamond, and curated exhibition, “The Art of Video Games.” According to the Entertainment Software Association (ESA), the game is designed for young gamers […]

Unliked: How Facebook Is Losing Face with Youth Culture Markets

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Facebook is at its lowest level of popularity among youth culture today than at any other time in its history. What’s even more revealing however, are the growing percentages among younger demographics that are simply not interested in using Facebook at all. According to our latest round of consumer market intelligence from 2014, more than […]

Sustainability X Sneaker Culture: What to Expect Next—Subscribers Only

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Spending pattern changes among youth culture are redefining the marketplace within fashion, from new influences in brand preferences, to changes in what fits into the lifestyle of a tech-savvy marketplace. Greater access to information and fast-paced changes in communication and social networking patterns have also created new platforms for trends in retail and fashion. When […]

Retail Round-Up: Zumiez Net Sales Down 24.3%: Gap Closes Design Studio; Billabong Looks Into Selling Swell

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The struggles rippling through fashion retail are resulting in many changes for brands, especially those in action sports, denim, and sportswear. Zumiez’s January financial reports released February 5, 2014 record a net sales decrease of 24.3% to $38.1 million from $50.3 million last year within the same five week period. Comparable store sales are down […]

2014 Outdoor Inspiration Awards by Adidas Outdoors Brings Issues of Diversity and Youth to the Forefront

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Outdoor Retailer trade show wrapped-up last week, January 24, 2014 in Salt Lake City, UT, marking another successful show and capturing the energy of the on-going evolution of the industry about the outdoors. One of the most exciting aspects took place during the 2014 Outdoor Inspiration Awards, created by Adidas Outdoors, and the attention brought […]

The Agenda Experience Inspires with Fresh Streetwear, Action Sports, and Lifestyle Designs Capturing a Range Across Outdoor-Inspired to Music, Skate to Euro

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Story and Photos by Kathleen Gasperini and Tom Wallace The flagship Agenda trade show in Long Beach, CA, from January 7-8, 2014, represented a quintessential snapshot of where the marketplace of streetwear, action sports, and music-inspired lifestyle apparel, footwear, and accessories is headed. The show was packed with business being done at the brisk pace […]

Paris Street Artist JR Connects Inside Out Project with Increasing Awareness to New York City Ballet

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The ultimate crossover of cultures is about to take place as TED Prize winner and Parisian street artist JR collaborates with the New York City Ballet in an Art Series that brings the attention of ballet to an entirely new audience. The New York City Ballet undoubtedly got a boost from the movie “Black Swan” […]