Converse has launched a new campaign called Made by You that takes a look at 100 sneakers worn by legendary international players in music, arts, and fashion. The idea taps into a new marketing campaign within the DIY spirit of the quintessential youth market shoe and spirit of creating one-of-a-kind kicks. Key shoes featured include […]
Alternative Press Magazine’s Inaugural Music Awards Drawing Best Bands in Youth Culture Today, Plus Coinciding with Vans Warped Tour and Rockstar Mayhem Tour
On July 21, 2014, Cleveland, OH, will transform into rock central not only because it’s the home to the Rock and Roll Hall of Fame, but Alternative Press (AP) Magazine’s inaugural music awards is so far, attracting an amazing range of musicians presently hot within youth culture markets. Along with the line-up and expectations of […]
18th Vans Warped Tour Kick-off Announces Fresh Changes for the Upcoming Summer Tour, Headliners Rise Against, All Time Low, The Used, Anti-Flag, Taking Back Sunday, and More
The Vans Warped Tour kick-off March 29, 2012 at the Club Nokia in downtown Los Angeles marked the official call that summer music tour season is about to begin. Coming into its 18th year, it can easily claim the title of the longest running music tour in North America. Kevin Lyman, founder and director of […]
Scream for the Truth Campaign by Japanese Rock Band Dir En Grey about High Radiation Levels Brings Massive Attention to the Ongoing Problem
As a follow-up to their very candid remarks on the true state of affairs in Japan, this concept takes this to the next level with a billboard in Times Square.
Bonnaroo 10 Year Anniversary Attracts 80,000 Fans, Summer Festival Fashion Styles, Top Musician-Florence and the Machine, Arcade Fire, Eminem, The Strokes
How a different world blossoms in 4-days as music, arts, cinema, and passionate attendees come together.
Coachella Style: Festival Season Is Officially Underway for 2011 and With It, Fresh Trends in Summer Styles
Coachella Arts and Music Festival is always a prime location for discovering the latest in street styles from fashionistas and music-loving hipsters.
Live Nation Takes a Tumble, New Plans to Lower Concert Ticket Price-What This Means for Music Tour Season 2011
Why such decisions are of importance, not only for the music industry, but brands that use sponsorship as a grassroots method to reach youth culture.
Atlanta–New Book by Michael Schmelling Featuring Andre 3000 and Chronicling How Atlanta Replaced NYC as Hip-Hop Capital
An insider look at the underage party scene of young musicians, fans, underground hip-hop with Gucci Mane, Shawty Lo, The-Dream that turned Atlanta into the new default music scene.
Top 10 Bands of Summer -Bands About to Break Big, Best Innovative Marketers, Most Creative Merch, Fan Favorites
These underground bands all have something leading-edge about them making them the bands to watch when it comes to influencing youth culture. Street report from Label Networks’ summer road warriors.