This story reveals that most brand ads not only don’t “get” today’s youth, but results equal in brand backlash. But there are solutions.
Today’s Youth Demographic Attracted to New Methods of Advertising -Data, Quotes, Examples from Label Networks’ Fall Youth Culture Study 2011
Sports to Learn -Understanding Top Sports Youth Culture Aspires Towards, Means New Directions in Lifestyle Associations
Today, the apparel, footwear, accessories, and icons surrounding favorite sports are what gets people to participate or aspire towards association. This drives trends.
What’s the ONE Best Thing a Sponsor Can Do to Grab Your Attention? -Fresh Data from Label Networks’ Fall Youth Culture Study 2011
New data results from the Fall Youth Culture Study provide insights for planning 2012 sponsorship programs to reach today’s new youth culture markets.
Label Networks to Present at MAGIC: Youth Culture Fashion Lifestyle Trends: Influences from Music, Sports, Streets, Technology
2 highly-anticipated presentations at MAGIC! Free for attendees, but come early as we tend to pack the 300-max capacity room fast.
How China’s Youth Culture May be America’s Best New Fashion Market -Excerpts and Data from Label Networks’ China Youth Culture Study
Label Networks’ 3rd China Youth Culture Study covering Beijing, Shanghai, and Guangzhou reveals that despite the global economic downturn, the tables have turned as American fashion brands discover new market opportunities.
When you go into a store to buy clothing, what influences you the most in your purchasing decisions? -Fresh Data from Label Networks’ Spring Youth Culture Study 2011
As part of a robust section on Fashion from the Spring Youth Culture Study 2011, we take a look the results to one question on in-store influences and what’s most important to youth when it comes to shopping.