Sure Cheap Monday’s 10-minute pop-up retail concept may seem gimmicky (and it is), but that’s the point. It’s also among new trends towards making retail and shopping, fun. And for a social media-savvy generation, it leans towards the future of fashion—mixing event-like concepts to inspire limited-edition sales strategies. Leave it up to a quirky brand […]
Fashion news this past week has been ridiculously busy reporting on the fact that Abercrombie & Fitch is going to phase out their logos by 2015. Why this is considered such a big deal is beyond us. It simply shows how out of touch Abercrombie (and much of the adult fashion industry) has been for […]
One of the highlights within our 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014 comes to what brands 13-25-year-olds believe to be the most eco-friendly or sustainable. The responses reflect a changing marketplace, including changes in spending patterns and why they buy the things that they do. In this story, […]
When it comes to sustainability, it’s no longer about incorporating a strategy to get ahead of trends, but rather, a sustainability strategy is needed in order to not be left behind. With fast-fashion kingpins H&M and Uniqlo already far ahead of the status quo when it comes to strategies incorporating sustainability and fair trade, Macy’s, […]
VF Corporation released their Q2 financials today and the Outdoor and Action Sports segment of the conglomerate is leading the way. Overall, revenues were up 8% to $2.4 billion, with Outdoor and Action Sports up 16% overall. This included and 11% increase in The North Face® brand revenues, a 21% increase in Vans® brand revenues, […]
Renting out designer clothing and accessories has become a booming industry in fashion, especially for those who know what’s-what in fashion but can’t afford to buy such items. The undiscovered additional marketplace, however is a new youth marketplace moving into their mid-20’s who shop differently–with an environmentally conscious buying pattern and who seek ways to […]
In our upcoming 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014, we reveal a number insightful shifts in the youth culture marketplace based on their concerns, buying patterns, trends, and ideas regarding global climate change, a world of limited fossil fuels, and expectations from brands regarding sustainability. In this story, […]
On May 29, Thursday, Abercombie & Fitch released their Q1 financials and things looked grim. Results reflected a GAAP net loss of $23.7 million compared to a GAAP net loss of $7.2 million the year before. Mike Jeffries, Chief Executive Officer, said, “In what remains a difficult teen retail environment, we are pleased that earnings […]
Fresh results from our upcoming 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014 dives into shifts in spending patterns, brands, and influences when it comes to youth culture and their choices in fashion, technology, footwear, entertainment, and lifestyle patterns. In this story, we take a look at how the landscape […]
In our recently released 14th Annual Spring Youth Culture Study 2014, among the many topics covered, we asked thousands of 13-25-year-olds across the United States, several questions about specific aspects of fashion. Included in this robust section of the Study were insights about what young people had in their closets, brands that resonate the most […]