Tag: skateboarding

Street League Skateboarding Enters Strategic Partnership with International Skateboarding Federation, Works on Olympics and Youth Games in Nanjing

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Skateboarding is getting more streamlined and moving closer to reality of an official Olympic sport (not just the Youth Games) after today’s announcement by Street League Skateboarding. On August 12, 2014, Street League Skateboarding (SLS) and the International Skateboarding Federation (ISF) announced a strategic partnership as the SLS endorses ISF recognition by the International Olympic […]

Women in Action Sports Featured on Upcoming World of X Games

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The World of X Games is a series that features a variety of action sports athletes, including those that have competed in previous X Games and others.  This weekend, Saturday, July 26, 2014, at 3 p.m. EST on ABC, the World of X Games will feature top female athletes driving the progression of action sports. […]

Footlocker Moves Skate Business CCS to Eastbay

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Footlocker announced June 26, 2014, that it would be moving their skate business from its CCS banner to Eastbay in a strategic transition. CCS was bought by Footlocker in 2008 for $102 million, and then transitioned from stores to online only. According to Footlocker, over the next several months, the CCS digital sites will continue […]

MAHFIA And Group Y To Host 2nd Women’s Action Sports Industry Event

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Mahfis Sessions with Group Y have been making great strides when it comes to women in action sports. First, with their women snowboarding pioneers summit in Mammoth last winter, and coming this week, June 19-21 in Portland, OR, another on women in skateboarding. As we’ve seen in our Youth Culture Studies, action sports are extremely […]

Fergus “Fergadelic” Purcell Designs Moto, BMX, Skate-Inspired Collection for Marc by Marc Jacobs—First to Bring Moto Style into High Fashion

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Fergus “Fergadelic” Purcell has been at the center of graphics for streetwear and skateboarding for years. He’s the man behind Palace Skateboards’ Tri-Ferg logo, and has done a number of collaborations with brands such as Stussy and Silas. He’s been given cred for bringing grunge-wear to the runway and crossing boundaries of music, fashion, art, […]

X Games Debuts in Austin, Large Crowds, Mega Sponsor Activation, Bad Religion, Kanye, and High Action Sports Drama

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The X Games’ new home in Austin, TX from June 5-8, 2014, was a major success. Not only did the city of Austin greet the action sports athletes, fans, and sponsors with enthusiasm, but the new format for the games including music stages and performances from the Flaming Lips, Bad Religion, Mac Miller, and Kanye […]

Pepsi Launches Streetwear, Sneaker, and Electronics Collections—Hopes to Gain Cred with Global Youth

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In the competitive landscape of soft drink brands, the need for revitalizing what a beverage “means” to a target marketplace keeps the kingpins of soda constantly coming-up with new campaigns. From Mountain Dew’s streetart collabs and bottle designs, to Coke’s recent licensing with Uniqlo, the constant search to connect with youth culture often means moving […]

X Games Austin Debuts Festival-Like Experience In Addition to Action Sports Competition

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X Games in Austin, TX, June 6-8, 2014, is shaping up to be a different sort of event than it was in Los Angeles. Today, they announced that not only would there be the world-class action sports competitions, but 9 themed festival villages along with an entire music line-up. The festival villages are called Galleria, […]

Skate Round-up: Levi’s New Skate Collection; Street League Skateboarding Adds New Stops in Chicago, LA, and Tour 2014

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While many skaters wear some version of Levi Strauss jeans while skateboarding, Levi’s today, May 6, 2014, announced their Spring/Summer 2014 skateboard collection dedicated to the tribe. The vibe this time around has to do with Americana workwear, military, sweatpants, and Levi’s version of skate. First, the collection is for guys only (which means they […]

World of X Games to Launch on ABC and Also Feature Pro Surfing

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ESPN has officially launched World of X Games, a series featuring a variety of X Games and athlete-focused content on ABC including stops along the Association of Surfing Professionals (ASP) World Tour. The first World of X Games for the ASP men’s and women’s pro surf tour recap shows started with the first men’s stop […]