Tag: sponsors

Olympics Approve New Games Bid Process and Olympic TV Channel—But Will This Engage Youth?

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The new Olympic Agenda 2020 has been approved as of the last meeting at the IOC headquarters in Lausanne on December 11, 2014. The two main initiatives, which are slated to start at the Tokyo Games in 2020 include the bidding process for Olympic Games which includes how the host city can account for sustainability, […]

GoPro World Longboard Championships Bring Top Longboard Surfers to China

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The world’s best surfers on traditional 9-foot plus boards have arrived in Hainan Island for the annual GoPro World Longboard Championships, China hosted by Wanning (WLC). The event runs from December 5-12th of December at Hainan Island off the far south coast of China. The event takes place at Riyue Bay, a consistent reef/point break […]

Carissa Moore Wins Target Maui Pro, Stephanie Gilmore Claims 6th ASP World Surfing Title

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It’s a wrap for the 2014 women’s surfing season with spectacular performances by the best women surfers in the world. In the final stage of the Association of Surfing Professionals (ASP) Tour, the Target Maui Pro, Carissa More took home the win. However the overall world champion was Stephanie Gilmore, claiming her 6th ASP World […]

New Fall Youth Culture Study Reveals Shifts in Effective Advertising and Sponsorship, Social Networking, Digital Patterns, Plus Trends in Action Sports, Music, Beverages, and Sustainability

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Fresh research and analysis released today from Label Networks’ 14th Fall Youth Culture Study 2014 reveals the massive shifts in effective digital entertainment, communication patterns, advertising, and marketing among 13-25-year-olds across the United States. “With the significant shifts in entertainment preferences, YouTube, TV, social networks, and mobile phone culture, this Study unveils the differences in […]

Street Leagues Skateboarding Tour Ends on Highnote: Nyjah Takes Home $200,000 as World Champ, Paul Rodriguez Rings NASDAQ Opening Bell

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The last stop of the Street LeagueSkateboarding Tour ended on a high note. First, on Friday, August 22, 2014, in honor of the 2014 Street League Skateboarding Nike SB Super Crown World Championship descending upon the Prudential Center in Newark on Sunday, August 24, pro skater Paul Rodriguez, rang the NASDAQ Opening Bell. On Sunday, […]

Outdoor Inspiration Awards, Presented by adidas Outdoor, Adds Youth Category to Nominations

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The fifth annual Outdoor Inspiration Awards, presented by adidas Outdoor, will debut new categories and open the nomination process early at the 2014 Outsiders Ball, being held during Outdoor Retailer Summer Market, Tuesday, August 5. The Outdoor Inspiration Awards recognize individuals, groups, and companies whose efforts go above and beyond in encouraging others to participate […]

Rock & Roll Hall of Fame Hosts World’s Hottest Rock Bands at Inaugural Gibson Brands Alternative Press Music Awards

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There’s no doubt that the inaugural AP Music Awards last night, July 21, 2014, could have also been called the Vans Warped Tour Awards or even, the Kevin Lyman’s Bands Awards. Many of the amazing bands that were represented got their start with Lyman seeing their talent and putting them on Tour for hundreds of […]

Surfing Round-up: Kelly Slater Launches Drink Brand Purps; ASP Hires Chief Commercial Officer and Opens NYC Office; Vans US Open of Surf to Kick-off in Huntington Beach

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There’s another new nutrition drink on the market and this time, it’s coming from surfing’s kingpin, Kelly Slater. Called Purps (rhymes with burps), the packaging fonts and website are in purple, illustrating four different sized bottles/shots of beverage choices. Slater is among the brand’s founders, along with scientist Dr. Chris Schaumburg, and designer PM Tenore. […]

Top Surfers Including Kelly Slater Rally Together to Save South African Rhinos

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Three of the world’s best surfers, 11-time ASP World Champion Kelly Slater (USA), two-time J-Bay Open event winner Jordy Smith (ZAF) and 1989 ASP World Champion Martin Potter, visited the Chipembere Rhino Foundation to help raise awareness about the conservation of South Africa’s rhinos and to find out more about the threat of poaching. “We […]

UN Secretary-General X International Olympic Committee Move Forward Regarding South Sudanese and Central African Republic Youth Athletes Support, and Identifying Youth Athletes in Refugee Camps

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Sports utilized as a movement for peace, especially within emerging countries and areas with huge youth populations within refugee camps, has been has gotten another boost by the joint collaboration from the International Olympic Committee and the United Nations. International Olympic Committee (IOC) President Thomas Bach and United Nations (UN) Secretary-General Ban Ki-moon met again, […]