We are proud to introduce Label Networks’ latest addition to our on-going Global Youth Culture marketing intelligence reports: The Future Consumers Reports. Our first series provides in-depth data analysis, forecasts, trends from insights thousands of 13-25-year-olds across the United States regarding T-shirts, Denim, Footwear (including Sneaker Culture), Accessories, and Action Sports Apparel. Each of the […]
We just received the sad news that Body Glove co-founder Bob Meistrell passed away. Several years ago, we were fortunate enough to have met him and enjoyed some of his amazing stories about the history of surfing and diving during an unforgettable ride aboard his beloved boat The Disappearance. Our thoughts and prayers go out […]
Surfing just got big news as the Big Wave World Tour (BWWT) is now a part of the Association of Surfing Professionals (ASP) International starting with additional support in 2013 and a formal sanctioning in 2014. Total costs of the deal have not been disclosed. “We are very pleased to have finalized the deal between […]
The challenging times and changes for action sports continues with consolidations and sales morphing the industry quickly. From Bonnier Media selling off its Mountain Group division including Ski, Skiing, and Warren Miller, to rumors abounding that ESPN is in the midst of laying off hundreds, to the latest news that the kingpin of action sports […]
After 12 years of designing for Billabong, Mandy Fry has left to join a new position at Volcom as Vice President of Women’s—a division they hope to strengthen in the coming years. This announcement, which came yesterday, May 16, 2013, from Volcom, is another blow to beleaguered Billabong which is going through its own series […]
After a decade of the Summer X Games being hosted in Los Angeles, CA, the so-called alternative Olympics of action sports is in a bidding process to relocate after LA’s final event this summer. On the radar include the 4 city finalists Austin, Texas; Chicago; Detroit; MI; and Charlotte, N.C. One of these cities will […]
VF Corp. released their Q1 financials today with two main areas on the rise: Outdoor & Action Sports segments up 10% and direct-to-consumer revenues up 12% including double-digit growth in the U.S. and International. Interestingly, The North Face was up 6% and Vans was up 25% with more than 30% growth in Europe. Here’s the […]
It’s always an honor to be named as the official apparel brand of a country’s Olympic team. H&M announced today, April 17, 2013, that it will be the official brand for the Swedish athletes for the Winter Olympics and Paralympics in Sochi 2014, and the Summer Olympics and Paralympics in Rio de Janeiro 2016. The […]
Often a leader in the marketplace of action sports and lifestyle brands, the next step of the Volcom journey includes progressive plans to incorporate an Environmental Profit and Loss (EP&L) policy with their parent company Kering. On April 8, 2013, Volcom announced yet another new feature to their brand amid the transition to a new […]
Volcom is taking advantage of it’s PPR family by moving into creating a footwear line, including boots, with the assistance of fellow brand Puma. After 22 years of offering sandals only when it came to footwear, the skate, surf, brand is moving into Vans-like territory featuring a range of styles lowtops, hightops, boots, and an […]