Tag: surfing

Dunstan Surfwear Re-Launch Illustrates Growth in Niche Surf Brands with Eco-Consciousness

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There have been a number of smaller surf brands and retailers that see the gaps and opportunities available since the kingpins of surf, Billabong and Quiksilver, have moved over. From Kelly Slater’s Outerknown, which is a lifestyle brand with surf-inspired roots and sustainability, to the women’s surf-inspired brand Amuse Society, to retailers Saturday Surf in […]

Kelly Slater Takes Sustainability One More Step, with Furniture for Teens

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Just after investing in Firewire and sustainable surfboards, and the launch of his sustainably driven apparel brand Outerknown, Kelly Slater has partnered with PBteen to design a sustainably driven furniture collection of 40 pieces for teens due out in April, 2015. “I’m really excited to be working with PBteen on this project,” said Slater. “While […]

Kelly Slater, 11-Time World Surf Champion, Adds More to His Sustainability Initiatives with Majority Stake Investment in Firewire

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Just off the heels of announcing the direction of his new, sustainable-driven apparel brand Outerknown, Kelly Slater, the 11-time Association of Surfing Professionals World Champion, has told Slab Magazine, his intentions for buying a majority stake in Firewire, the surfboard brand. Firewire is one of the few surfboard brands in the industry that have been […]

Agenda Trade Show January 2015 Edition Provides Best Platform for Streetwear and Action Sports, Mix of Heritage and Fresh Twists, Achieving Business and Fun In Unique Style

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Story and Photos by Kathleen Gasperini and Tom Wallace The Agenda Trade Show in Long Beach, CA, January 5-6, 2015, featured inspiring designs, brisk business, and a coming together of the best in action sports-inspired and streetwear fashion, footwear, accessories, and wearable technology. With an industrial theme made of a mix of barrels, pallets, and […]

Surf Wrap-Up: Billabong Pipe Masters and Vans Triple Crown of Surfing Won by Julian Wilson; Gabriel Medina Wins World Champ of Surf Title, a First for Brazil; World Surf League Names 2015 Line-up

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The world of professional surfing has come to a close for 2014 with some of the best waves and competition in surfing history. Young guns such as Julian Wilson and Gabriel Medina are stepping-up, replacing surf pros like Mick Fanning and 11 time Association of Surfing Professionals (ASP) Champ Kelly Slater, and making way for […]

Kelly Slater’s Outerknown—Why This Brand Is So Important for Fashion Right Now

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After ending a 23-year relationship with Quiksilver in April this year, Kelly Slater has moved on to create his own lifestyle fashion brand, Outerknown. As we’ve written about before, Outerknown is one of those highly anticipated new brands that’s changing the course fashion for many reasons. First, while surfing is obviously at the heart of […]

GoPro World Longboard Championships Bring Top Longboard Surfers to China

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The world’s best surfers on traditional 9-foot plus boards have arrived in Hainan Island for the annual GoPro World Longboard Championships, China hosted by Wanning (WLC). The event runs from December 5-12th of December at Hainan Island off the far south coast of China. The event takes place at Riyue Bay, a consistent reef/point break […]

Carissa Moore Wins Target Maui Pro, Stephanie Gilmore Claims 6th ASP World Surfing Title

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It’s a wrap for the 2014 women’s surfing season with spectacular performances by the best women surfers in the world. In the final stage of the Association of Surfing Professionals (ASP) Tour, the Target Maui Pro, Carissa More took home the win. However the overall world champion was Stephanie Gilmore, claiming her 6th ASP World […]

Billabong Plans to Open New Stores After Losing 99% of Market Value

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The Billabong saga which seemed as though it would go down in surfing history as one of the great fails of our time has announced that they plan to rebuild more stores. According to CEO Neil Fiske, Billabong is ready “right now.” “Stores are key to a brand’s health over time,” Fiske said in an […]

Women’s Surfing World Champion to Be Crowned at Target Maui Pro—Event Is Back After 5 Years

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In the next week, the world champion of women’s professional surfing will be crowned. After a 5 year hiatus in which the women’s ASP tour lacked sponsorship, it’s great to see that it’s back on the schedule and with various numbers of sponsors. Now called the Target Maui Pro, presented by Schick Hydro Silk, it’s […]